Likeable Social Media 下载 pdf 电子版 epub 免费 txt 2025

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

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书籍介绍

Yes, you do have to be liked by everyone! Real friends communicate with honesty, listen closely, and aren't afraid to admit when they're wrong. If you want to succeed in social media, you have to behave the same way. Likeable Social Media provides 18 strategies for creating an authentic "brand personality" through Facebook and other social media platform. Social-media marketing guru Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. You'll learn the same methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line.

• 作者：天然卷都是好人 发布时间：2021-06-10 16:05:36

  做书参考，里面的很多翻页素材都有看过，值得参考

• 作者：tjörn 发布时间：2012-10-23 11:40:51

  四星不够，五星也不为过。写的就很 Likeable。

• 作者：薄荷绿 发布时间：2016-08-05 05:28:19

  基本等于什么都没说的一本书

• 作者：终身不会上豆瓣 发布时间：2014-04-03 01:23:23

  没什么太惊艳。

• 作者：unchatdefille 发布时间：2012-09-19 11:40:34

  轻松无压力的休闲书

• 作者：Junefighting 发布时间：2011-01-14 21:17:32

  色彩浓郁

• Social you brand

  作者：爱从零开始 发布时间：2012-09-18 14:48:48

  Overall , this is a excellent book about social media marketing, you'll learn of some basic marketing rules not just suit for social media but also for any marketing channel.

  From my point, the whole book just talked about two things: how to find "wow" factor of your products/services, and how to brand it from the customer's view.

  How to find "wow" factor of your products/servers:

  Social media marketing is a so called after-marketing, it's a good way to strengthen your relationship with your customers, then you may can earn new visits through them. But it's not a good way to tap into a new market, people won't "like" you or "follow" you when they don't know what the hell your products/service are. If you are a start-up, social media absolutely isn't your first choice to start bragging your brand.

  That also means, In the social media world, good products/service means everything. You can't do successful social media marketing for a suck thing, what you sell is the king in this playground.

  How to brand it from the customer's view:

  This is not a new topic in the marketing world. It's the rooter of most marketing channels. You're going to have to know your customer if you want to sell them.

  "

  With every Facebook message you send out, with every tweet you post, even with every email or radio and television advertisement you write, ask yourself the following:

  1, Will the recipients of this message truly find it of value, or will they find it annoying and disruptive?

  2, Would I want to receive this message as a consumer?

  "

  That's it. Most of the content in this book came from this two principles. Knowing that means you get the author's points.

  Some of my thinking:

  1, Social media is a dangerous marketing weapon if you don't really know how to control it. If you have a big amount of likers but don't have enough people to take care of them, and if their complaints message can't be replied in time, they'll share their bitch with the whole world.

  2, don't rely on social media marketing too much. It sounds crazy when all companies in the world are chasing the social media like a dog right now. But yes that's my point.

• XXXXXX

  作者：端午 发布时间：2021-05-02 16:49:47

  温柔浸透纸面。

  ——————————————

  那具为杀戮而生的身体下，包裹着纯白的灵魂。

  于是绵延的身体与漫长的生命，仅被用于感知其他生命的触碰。

  于是深藏自己的头颅，将灵魂投入漫长的冬眠。

  时间太久太久，直到一个小小的生命到来。他身体与言语中饱含的炽热，将孤独消弭。

  一切都释然，“你来，我心里别提多高兴了。”

  

  大蛇

  9.4

  [法] 阿德里安·帕朗热 / 2020 / 新星出版社

  温柔浸透纸面。