The Findability Formula: The Easy, Non-Technical Approach To Search Engine Marketing(ISBN=9780470420904) 下载 pdf 电子版 epub 免费 txt 2025

　　To be successful in business you must be able to attract the

right clients and persuade them to buy. However, on the internet,

people only see what the search engines direct them to and the

competition for those top spots is fierce. So how do you ensure

that your business is front–and–center when prospects are searching

for solutions? The answer is The Findability Formula. The

Findability Formula is for anyone who wants to improve results from

Internet marketing. The book is specifically written for business

owners who are frustrated with a website that is not showing up in

search results and not generating business. The Findability Formula

will help readers understand how prospects and customers search for

products and services on the Internet, and will show them,

step–by–step, how to optimize their findability. The book will be a

non–technical guide to effectively building and implementing, from

the ground up, an Internet search marketing program that gets

results. The reader will learn how paid search works, and how paid

and organic search can work together to create optimum web

visibility and reduce paid search costs over time. The basic

message of the book is that there is a formula for findability and

for converting prospects to purchasers.

Foreword by Orvel Ray Wilson

Acknowledgments

Introduction

　Who Should Read This Book?

　How This Book Is Different

　The "Secret Agent" Pen Story

About the Author

CHAPTER !   The Basics

　The Long and Short of It

　Definitions

　Findability

　Keywords

　Search Engines

　Search Engine Results

　Search Engine Marketing

　Paid Search

　Natural Search

　Search Engine Optimization

　Organic and PPC Placement

　Debunking the "Free" Myth

　Page One Visibility

……

　　Heather Lutze is a nationally recognized Internet marketing

speaker and consultant on search strategies. She has more than ten

years of hands–on management experience in pay per click, search

engine optimization, and landing page testing. She is also the

founder of Lutze Consulting, a search marketing agency that helps

companies improve their results and increase sales through paid

search and organic search optimization.

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书籍介绍

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers.

• 作者：蓝精灵 发布时间：2019-07-16 15:25:52

  诗很美“绸缪束薪 三星在天”注释也不错

• 作者：NL 发布时间：2020-07-20 12:46:13

  支持一下新版，讲真，找个好点的画手不行吗………………………………

• 作者：北路 发布时间：2014-10-05 10:17:15

  B848.4/0145/2013

• 作者：mega 发布时间：2019-09-23 16:22:02

  巨差，连悬空寺的支撑柱是后加的都不知道！

• 作者：猪 发布时间：2009-05-02 21:20:11

  我没赶上这本书 不过据说很恶心

• 作者：声色 发布时间：2020-04-30 12:14:52

  @2015-05-28 22:24:06

• 不夠仔細

  作者：在兹 发布时间：2012-08-04 05:42:13

  是复旦文史系列之一，让世人第一次知晓晏殊类要残本的真面目，洵为晏元献公之功臣。不过，文献整理显然尚欠精细，很多地方与底本不符，断句点读也颇成问题，所以需要仔细打磨。又，主编余欣在书系缘起中说：非我辈后生，斐然狂狷，读书未遍，率尔操觚可比。子曰：狂者进取，狷者有所不为也，这里说斐然狂妄尚可，斐然狂狷不知道是进取还是不进取，真是不知所云了。

• 草长莺飞，让我们一起放风筝去吧！

  作者：我本善良 发布时间：2023-02-08 15:20:26

  书籍：中国传统风筝入门

  主编：范军

  出版：人民邮电出版社

  

  又到了春暖花开的时候了，想起小时候会和家里的大人一起去放风筝。在外边踏青，跑跑跳跳，放风筝是特别开心的回忆。不过，自己不会做风筝，很喜欢那些在天上飞来飞去各式各样的风筝。也对风筝到底是怎么来的十分好奇。

  

  《中国传统风筝入门》一书就把关于风筝的“前世今生”讲得明明白白，作为中国风筝协会官方出品的第一本风筝科普图书，它的

  主要目的就是

  要认识风筝，制作风筝，制作能飞的风筝！

  关于风筝的起源

  中国传统风筝已经有两千多年历史了，在没有纸以前它叫木鸢，有墨子发明鲁班改进的说法。蔡伦改进造纸术后，纸被用在木鸢上，木鸢也因此改名叫纸鸢。晚唐五代，户部郎李邺在纸鸢上添加了丝弦或竹器，经风一吹，发出筝鸣之音，纸鸢便开始被叫作“风筝”，材质也多是竹质骨架。

  风筝的种类

  传统风筝按结构、功能和形状可分为软板类、硬板类、软翅类、硬翅类等13种之多，根据地理气候等不同，还有南方风筝、北方风筝和西部风筝。天上风筝争奇斗艳的样子，回头一定好好看看，分分它们的种类。

  

  曹雪芹和风筝

  曹雪芹不仅写出过《红楼梦》，还曾经写过《南鹞北鸢考工志》，创作了“扎燕”系列风筝。在《红楼梦》第七十回里大观园的姑娘们一起放风筝，每个人的风筝都有不同的寓意，像探春的是软翅子凤凰风筝就象征着她是“老鸹窝里出凤凰”。

  放风筝还有放走晦气的意思。黛玉说：“可是呢？把咱们的拿出来，咱们也放放晦气。”众人都说：“林姑娘的病根儿都放了去了，咱们大家都放了罢！”

  

  图源：《孙温绘全本红楼梦》

  放飞风筝

  放风筝有讲究，要选好场地，注意风力风向，整理好风筝轮和线，一人放飞和两人放飞都要注意风势，逐步放线。放不起来的话，书里还有详细的分析列表指出各种问题。

  

  制作风筝

  这是本书的核心了，要制作一个能飞起来的风筝才是最终的目的。这里按照从易到难的顺序，介绍了风筝四艺“扎、糊、绘、放”，从用竹子扎制骨架开始到最后的构图画面，一步步来。风筝的种类也是相对简单的“干字风筝”开始一步步来，不能一上来就吓跑了小朋友。后边还有“来字风筝”“田字风筝”的介绍想想上辈人没有那么多电子产品，就能做出风筝，九连环，滚铁环等好多玩具，自己就感到惭愧。现在要和孩子一起重新学习风筝啦。

  

  本书的装帧很有特点，展开就是风筝的样子。详细的讲解风筝的制作过程还有做笔记的地方，每章节都附加上小知识点和很多关于风筝的古诗词，在品味其中的韵味过程中，更好的了解风筝的故事。

  草长莺飞二月天，在如此全面细致的指导下，做好风筝也不是很难啦。踏青时候，让风筝放飞希望，让健康平安都回来吧！