Where Value Hides 下载 pdf 电子版 epub 免费 txt 2025

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Why do some companies succeed while others fail? How come some seemingly far-fetched business ideas outperform ideas that look like sure things? Is there a trend or pattern that can determine the fate of a business? Stuart Jackson answers all of these questions in Where Value Hides, and reveals what makes some companies soar while others suffocate.

Where Value Hides introduces Jackson's "Strategic Market Positioning" (SMP) theory, which combines principles of customer preference, producer economics, and corporate finance to reveal an accurate picture of a company's health. SMP helps businesses define their markets, measure the real value of those markets, and correct the bad assumptions that lead to misguided growth strategies. Where Value Hides shows business leaders how to devise their company's SMP and explains how market share directly impacts corporate profitability.

Once you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains the best way to collect data and insight to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business with stagnant growth or tap into hidden yet profitable markets.

Using real-life examples, Jackson shows how SMP makes business success predictable and transparent. With SMP you'll be able to run a smart business with confidence, based on real and accurate calculations of your market position and its value. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will give you a clear strategy for profitable growth and give you the tools you need to lead your company to success.

暂无相关目录，正在全力查找中！

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Where Value Hides在线阅读

在线听书地址：Where Value Hides在线收听

在线购买地址：Where Value Hides在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Why do some companies succeed while others fail? How come some seemingly far-fetched business ideas outperform ideas that look like sure things? Is there a trend or pattern that can determine the fate of a business? Stuart Jackson answers all of these questions in Where Value Hides, and reveals what makes some companies soar while others suffocate.

Where Value Hides introduces Jackson's "Strategic Market Positioning" (SMP) theory, which combines principles of customer preference, producer economics, and corporate finance to reveal an accurate picture of a company's health. SMP helps businesses define their markets, measure the real value of those markets, and correct the bad assumptions that lead to misguided growth strategies. Where Value Hides shows business leaders how to devise their company's SMP and explains how market share directly impacts corporate profitability.

Once you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains the best way to collect data and insight to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business with stagnant growth or tap into hidden yet profitable markets.

Using real-life examples, Jackson shows how SMP makes business success predictable and transparent. With SMP you'll be able to run a smart business with confidence, based on real and accurate calculations of your market position and its value. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will give you a clear strategy for profitable growth and give you the tools you need to lead your company to success.

• 作者：恶鸟 发布时间：2013-05-22 17:13:37

  很短小的一本，学术性肯定没有福柯讲的好，普及本

• 作者：哭之笑之 发布时间：2017-10-02 14:25:33

  古代汉语课作业，抄五十页！

• 作者：yu 发布时间：2024-03-11 13:25:18

  很喜欢画面

• 作者：宽袖 发布时间：2014-03-19 02:02:34

  这个系列被引进国内后叫“亲爱的宝宝”系列，好像没翻这一本，色彩明丽，造型可爱欢快，互动的折页模式很流行，很畅销的系列

• 作者：404canbefound 发布时间：2022-02-21 15:35:06

  还可以，可以大概了解一下民法典。前半本是例子比较有意思，后半本讲了一些详细的法条会枯燥一点。

• 作者：[被停用] 发布时间：2015-03-17 02:52:32

• 俄罗斯民族问题的一个观察视角

  作者：Elena 发布时间：2022-01-10 23:49:49

  高加索和俄罗斯政府的关系问题由来已久。托尔斯泰写出了每个人的立场，这立场多半来自基因，来自继承，小半来自后天，来自利益。举凡人与人的关系，都不是恒定不变的。有人生在帝都，有人生在山林。每个人都渴望既富足又安稳的生活，都追求尊严和人格平等。然而生命太脆弱，再大的英雄，也有可能以某种荒唐的方式死去。那种悲哀，太浓烈。著名的牛蒡草隐喻，就出自这里。

• 财务相关的战略市场定位

  作者：TickMark 发布时间：2014-09-08 22:47:41

  本书本质上是通过财务分析来支持公司决策，也就是通常意义上的战略财务。

  战略市场定位最重要的是识别公司产品或服务在细分市场的占有率，之后则是利用财务数据来分析评估公司的战略市场定位的强弱。在过程中，强战略市场地位可以通过对标改善业绩，追随战略之效果立竿见影。但弱战略市场定位则需要考虑挖掘隐藏的价值或进入新的战略细分市场或考虑出售公司业务来达到公司价值最大化。

  书中最具有创新的词汇是“加权平均战略市场定位”。举个简单例子：假设美国百货零售业郊区市场总额为100，城市市场总额为100。沃尔玛郊区市场占有率为55%，城市市场占有率为5%，沃尔玛总的销售额为55。百思买郊区市场占有率为25%，城市市场占有率为15%，百思买总的销售额为45。从城市零售市场占有率来看，百思买是沃尔玛3倍，但最后百思买却申请破产保护。真正的根源在于沃尔玛加权平均战略市场定位的份额为30%，而百思买仅为20%。也就是因为百思买在城市市场占有率虽然相对高过沃尔玛，却未形成创造利润的护城河。而沃尔玛在郊区市场则形成垄断地位。

  上述思维如果结合企业价值地图对战略市场细分并进行相应的财务分析可以协助公司进行战略决策。这里需要提醒的是战略市场细分并不等同产品细分。其外延可能是大于产品细分的。

  战略市场定位测试方法论如下：

  1.我们即将进入的是哪个战略细分市场？面临的竞争对手是谁？

  2.新的业务是否有助于提升我们在目前所处的细分市场中的战略市场定位？

  3.如果我们将要进入一个新的战略细分市场，能否利用我们在临近的细分市场中的战略市场定位来帮助我们在将要进入的细分市场中去的强势战略市场定位？

  4.最低要求是新的业务会让我们公司总体的加权平均战略市场定位变得更好或是更差。

  战略市场决策树模型如下：

  评估战略市场定位→（强）→对标分析

  评估战略市场定位→（弱）

  1.只有一个细分市场表现不好→重新划分主次及优先顺序

  2.所有细分市场表现不好→我们在该战略细分市场进行全范围竞争→出售该业务

   or 我们在该战略细分市场未进行全范围竞争→推出新产品或服务能有助于去的更好的市场战略定位 则 推出新产品或服务，否则出售该业务。