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In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life , leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

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书籍介绍

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life , leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

• 作者：jacky 发布时间：2018-05-23 22:21:41

  很好的一本科普读物，生动有趣，适合给孩子看

• 作者：清安 发布时间：2018-12-26 07:45:03

  翻译僵硬无趣，译者简直就是暴殄天物。

• 作者：不躺平斯基 发布时间：2022-10-30 15:09:51

  人人都爱契诃夫。无名氏的故事和没有意思的故事这两篇写的是真的好。俄罗斯作家都有一种能够看穿这个民族本性的天赋，这些人物最大的特点就是“无趣”，但却又新思想的“侵扰”而痛苦不堪。然而，依旧没有行动。

• 作者：琥珀猫儿坠 发布时间：2009-04-01 17:57:14

  它其实可以不用印成精装的~~

• 作者：特納 发布时间：2012-02-12 00:00:28

  我有啊！成田美名子的作品我几乎都有啊！

• 作者：Memento Mori 发布时间：2015-03-24 11:36:57

  “如果可以和赤木晴子一起上学放学的话，真是死也甘愿”

• 让你的形象和世界接轨

  作者：XY 发布时间：2023-03-16 21:26:31

  这是一本写在二十年前的书，也是一本写给2002左右的成功企业家的书，那时候中国比较有名的应该是煤老板吧。或者是农民企业家，估计也是50后或者70后，这些人在出国的过程中会因为生活习惯的问题和西方的习惯冲突，不能被人家接受。比如说穿尼龙袜，化纤西装，不注意个人卫生，不修边幅等等。这些东西从某种意义上不是修养的问题，而是生活水平的问题。就像当年我们出国带了一箱子方便面一样。

  这本书的另外一个受众就是海外留学的华人，也是因为生活水平，文化的原因表现不自信，衣服邋遢，不修边幅，进而在职业发展上受到障碍。这也是本书作者的专业，那就是帮你提升形象。

  形象的提升包括了衣着，头发，甚至鼻毛，袜子，领结，皮鞋以及你的言谈举止，甚至嗓音。当然这些都是需要专业人事和资金投入的。总得来说这些东西对你的提升是很有帮助的。

  但是作者的行文方式是用95%的文字告诉你形象的重要，再用5%的提纲告诉你应该注意什么，有点干巴，而且实操行不是很强。有点推销广告的感觉，不是很喜欢。

  给三颗星，不推荐！

• 情绪的密语

  作者：云上 发布时间：2014-07-03 15:51:24

  《身心结合疗法》是一本自我保健书。

  作者从科学出发，深入浅出地阐述了95%的慢性疼痛与心理情绪的关系。

  我选择阅读这本书，也是因为我隔三差五就有肩膀痛和头痛的毛病。那种疼痛确实来得很莫名，以至于我还以为自己生了什么不得了的病，去医院做了一套体检下来，各项指标的参数都在正常范围内。一颗心总算落进肚子里，但疼痛的原因却一直没弄清楚。看西医的时候，医生就用一盒止痛药打发我，用他的话说，这又不是器质性的病变，没事的，放心好了。看中医的时候，就开了几幅中药，并再三嘱咐早点睡觉，想不明白的事情就不要老是想。

  那段时间失眠，吃了一个星期的中药，果然好转。结果停药才半个月，又开始睡不着了。跟好友聊天时说起失眠的苦衷，她就问，你睡不着的时候都在干什么呢？我就说，我在想事情啊，我就不明白为什么我跟他强调过无数遍的事他怎么就转身就忘了。好友就笑了，她说小孩都那样，你以前应该也是那样，不信你去问问你妈。

  结果就是失眠，头疼，肩膀疼。反反复复。

  在阅读《身心结合疗法》时，我找到了这种反复的原因。

  吃中药应该是调剂了神经，是一种外力作用的安慰剂。这个伟大的安慰剂发挥作用时，症状得到缓解直至消失。可等我再次遇到一些烦心事的时候，情绪的崩坏就越发的严重，身体的症状也就越发难以忍受。这都是因为，我没有从根源上找到解决这个问题的方法。比如，我只要听我妈妈跟我说起最近这几天，小孩又有哪些事情做得不好，如何如何不听话，我的心情就会瞬间变得无比的糟糕，整个人的情绪就会相当的不好。

  病由心生，这大概也是一个事实。比如下班回家吃完饭的时候，如果小孩在饭桌上不守规矩，挑食偏食之类的，或者孩子爸与孩子在吃晚饭的时候有就相关礼仪产生说教甚至冲突，我就觉得饭菜难以下咽，或者勉强吃完饭后之后很长时间，都觉得饭菜没有消化，还哽在胸口，会有腹胀等不适感。

  《身心结合疗法》无愧于它是一本自我康复的书。作者现身说法，以其亲身经历来讲示身体疼痛的原因和解决之道。这样我在阅读的过程中，不断地涌出诸如：“哦，原来是这样。”这种感同身受的体验。原来，很多的疾病都是心理因素引发的，也就是说这些疾病起源于我们的大脑。作者从潜意识和情绪入手，让我们看清楚情绪是如何激发大脑去产生身体症状的。也就是说，这些身体的症状，其实是一种情绪的密语。这些不适反应出我们近期某种负面情绪已经不堪负荷了。是以，我们在治疗这些疾病的同时，更应该调控自己的情绪，只有将身和心结合起来，一并调养，才能获得真正的快乐与健康。