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• 作者：Jack Kerouac 发布时间：2024-03-26 18:33:43

  真的不错-2

• 作者：六年 发布时间：2019-05-16 13:54:49

  不太get得到几米…

• 作者：nohanhan 发布时间：2024-06-16 13:07:22

  仅仅是对张弛振荡器的解释就非常贴切并且容易理解，书本的质量也是相当不错，喜欢！

• 作者：乌鸦像只写字桌 发布时间：2022-12-11 17:19:31

  漫威为了吹灭霸真是什么剧情都能编出来

• 作者：馄饨杀手 发布时间：2016-10-07 23:52:03

  菠菜要耗费的功夫不必股票少，收益却比股票难多，在这个坑里但凡能盈利的人都可以小自豪一下。

• 作者：cat wizard 发布时间：2021-12-30 16:43:28

  选本（据称仅1/10篇幅），有注释、有译文，看起来很轻松。

• 是本学术方面的书，需要耐心读，很有帮助

  作者：stickstick 发布时间：2011-01-04 10:23:38

  是本学术方面的书，需要耐心读，很有帮助

  amazon书评：

  After the 2008 financial hurricane, China has overtaken US to become the second largest luxury product market following Japan. Luxury product consumption in China totaled US$8.6 billion (25% of global market share) in 2008 and despite the recent economic downturn, luxury brand owners continue to expand their presence in this market.

  This 6-chapter book is a study of luxury consumers in China. Professor Lu from Fudan University's School of Management in Shanghai refutes the widely-held perception that rich Chinese consumers flaunt their wealth to buy luxury products in order to elevate their social position. Besides, it is too arbitrary to view Chinese consumers in the luxury product market as homogenous in terms of buying habits and lifestyles in different Chinese regions.

  Based on a large-scale survey of modern elite class (n=314) with similar demographic characteristics (aged between 21-35, university education, and office-based professionals) in four regional Chinese cities (Beijing, Shanghai, Guangzhou, and Chengdu) and overseas Chinese societies (Hong Kong, Macau, and Taiwan), this book suggests that luxury products have different connotative meanings to different groups within this consumer class (P.88). Luxury intellectuals and laggards are less conspicuously oriented that luxury followers and lovers. The former believes that luxury products represent heritage, aesthetic and emotional content, and sophisticated design and superb quality whereas the latter view luxury products a representation of personal wealth and social success. The survey findings also reveal that China is not a homogenous market due to geographical, cultural, and linguistic differences in different regions (P.109). The South and East China have more luxury followers than the North. For instance, Beijing is a city with a strong culture of fine arts and consumers care more about the history and culture which underpin those luxury products but in Shanghai, consumers have "blind faith in foreign things" (P.122) and they buy luxury products if they think that others want to have them too.

  In this book, Professor Lu also introduces the long history of luxury culture in China (Chapter 1) and maintains that the modern elite class possesses homogeneous traits to those of the scholar-bureaucrats of ancient China (P.4). Moreover, he examines the melting-pot consumer value systems in China nowadays (P.36-64) and explains how different successful foreign (i.e. LVMH, Dunhill, Dior, PPR-Gucci, Prada, Remy Martin) and local (Shanghai Tang, NE Tiger) luxury brand owners have adopted different marketing strategies to expand their presence in China. The conclusion chapter recommends 10 possible marketing strategies in terms of product mix, retail outlets, brand positioning, talent recruitment, and market entry strategy to foreign and local brand owners in order to strength their competitiveness in the luxury market.

  This book has its own limitations. First, the survey respondent profile does not include China's super (average age is 40 or above) and vulgar (without university education and factory-based entrepreneurs) rich who are frequent consumers of top-tier luxury brand products (Ferrari, Bentley, Patek Philippe, Cartier, Hermes) in China. They are the most affluent consumer group and have very strong purchasing power so that this survey cannot represent consumer behavior of all wealthy Chinese. 90% of the respondents contained in the survey earn more than RMB5,000 per month and they can be qualified as middle class and upper-middle class instead of lower-upper class (P.74) or super-rich in such first-tier Chinese cities as Shanghai and Beijing. Therefore, the representation of the so-called modern Chinese elite class in this study remains in question. Second, Professor Lu has attempted to associate consumer behavior of the modern Chinese elite with the long history of luxury lifestyle of scholar-bureaucrats in pre-1911 China in order to justify his proposition that the consumption of luxury products is a revival of Chinese traditional luxury product consumption habits that embrace cultural values, beauty, and refined lifestyle. It is quite difficult to support his proposition that those of the respondents contained in the survey buy luxury products because they love pursuing the lifestyle of scholar-bureaucrats in ancient China. Third, Professor Lu finds that Eemenegildo Zegna is the most popular brand of choice for senior government officials that lower-rank officials would like to imitate (P.29). This finding might reflect the prevalence of corruption in China because with a relatively low salary of most of the government officials as compared with people working in the private sector, it is difficult to imagine that they are target consumers of this top-notch Italian premium product.

  Despite its limitations, this book is still relevant to luxury brand owners and marketers who wish to establish a presence in this sizeable and potential consumer market in China.

• 解释我家族里的巨婴和中二人群

  作者：思维的翅膀 发布时间：2019-12-07 14:01:05

  神作啊！12款人格障碍类型，比十二属相和十二星座更靠谱：依恋型，回避型，强迫型，抑郁型，偏执分裂型，被动攻击型，自恋型，表演型，反社会型，边缘型——总有一款适合你，或者你的仇人。

  老爸——反社会型人格，还没有到障碍的严重程度，不过派克的案例里列举了一堆懒惰成性和迷信yinmou论的人，我总觉得派克在解释我的垃圾家族。

  三尖子——反社会人格障碍，人渣的代表，是我见过的垃圾人群里血缘关系最近的。

  暴民爷爷，二尖子——继承了爷爷暴民文化基因，印证了叔本华说得文化基因遗传自父亲和奸臣总是出一窝的现象。

  奶奶——自恋型人格障碍，那个冷漠和自私，我们家族的婆媳大战比电视剧精彩得多

  二大娘——表演型人格障碍，2偏3的矫揉造作和伪善的代表

  巨婴姥姥——依赖性和回避型人格障碍，前者是文化水平太低导致的，后者是9号7层级的表现

  姥爷——回避型人格类型，自私冷漠且情绪化

  老妈——表演型人格和歇斯底里症，真诚却不幸的代表

  鳖货——自恋型人格障碍，她和侯梦丹等煞笔玩意让我见识到什么叫作秀，世故和钻营，也让我见识到什么叫两面三刀