Groundswell, Expanded and Revised Edition 下载 pdf 电子版 epub 免费 txt 2025

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

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书籍介绍

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

• 作者：不 发布时间：2018-07-03 13:46:32

  看书名觉得很高大上，但是翻了几页觉得挺水的，鸡汤文，标题党加上小故事小事例讲解，基本上到后面翻翻标题就可以了。部分内容还是有可读性的，比如抱怨，书里说抱怨是低情商的表现，抱怨解决不了任何问题，这让我想起有次跟妈妈的谈话，我抱怨工作累没有假期，她听着很不开心，我说我又没有撂挑子不干，抱怨一下怎么了，我妈说，既然你还要做下去，那就不要把抱怨的话说出口，因为没用。读完这本书我不禁在想情商到底是什么，是与人和谐相处的方法，是解决问题的途径，或是让人感到舒服的相处方式，可能归根到底是对人的理解，了解对方到底想干什么，才能有相应的处理方式，还有就是，要真诚。

• 作者：赵小趙 发布时间：2022-11-10 16:54:44

  好书推荐

• 作者：闷闷 发布时间：2016-02-15 16:51:59

  四五年前写的书 今天看已经觉得过时 blogging真的不再是符合国情的和网民交流的方式 但groundswell的精神要有 用到微信公众号就好

• 作者：阿溭 发布时间：2021-01-11 01:16:41

  和pmbok第六版同步，知识点都梳理出来了，比看原版省事儿，饭还是要结合着看

• 作者：섬 发布时间：2019-06-11 19:35:28

  用理性思维和辩证思想多方面阐述周易的思维方式 多点到为止 易理解 可读

• 作者：frozenmoon 发布时间：2022-03-25 22:21:16

  一本注释和正文篇幅一样，甚至比正文还要多的书。掌握一片海洋，才端出一杯水，条分缕析，简洁清晰，结论几句就点出要害。看结语里的一些分析，指向的是清，却也能分析更切近的事。

• 人性的弱点

  作者：栽星 发布时间：2013-03-21 11:36:50

  黑幼龙老师2013年推荐的卡耐基第二本关于沟通的艺术的书——《人性的弱点（修订终结版）》,关于网络时代的个人影响力

• 孤独

  作者：ばか 发布时间：2019-06-21 19:29:08

  川端的书没有读过多少，这本湖却令我印象深刻，读完后心情较压抑，被整篇主人公那无穷尽的孤独与内心的挣扎所刺痛。对于孤独，日本民族与之有较深的渊源，怕给别人添麻烦，怕别人给自己添麻烦，怕关心别人，怕别人关心自己，怕自己的生活节奏被打乱，每个人看似过得但有条不紊，但在这规律的社会环境下大多数人的内心是空洞的是矛盾的，“若能避开猛烈的欢喜，自然不会有悲痛的来袭”，多么凄美的一句话啊，我觉得其实人们是渴望欢喜的，为了防止悲痛的来袭，人们选择了避开欢喜，所以获得了孤独。

  男主银平从小内心敏感纤细缺乏自信，或因脚丑或因为父亲的被杀，他无法正视丑陋的自己，却又被人间的美丽所吸引，他只敢在边缘处偷窥跟踪，孤独的性格让他觉得与之交臂而过的每个人都值得珍惜，身边却连一个说话的人都没有。

  日本人民追求转瞬即逝的美，追求极致的美，美丽的事物是短暂的，他们对美的逝去感到哀伤，痛惜美丽的事物不能永存，银平浪荡到最后也无法接纳与自己同样丑陋底层的醉酒女，与其说是厌恶更为贴切。町枝的美丽幻影和过往相交的女子将一直浮现在银平空洞的眼眸里，会一直滋润他，会一直折磨他。

  我觉得银平会自杀吧

  跟川端一样