Green To Gold: How Smart Companies Use Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage 9780470393741 下载 pdf 电子版 epub 免费 txt 2025

　　"Two experts from Yale tackle the business wake–up–call du

jour–environmental responsibility–from every angle in this

thorough, earnest guidebook: pragmatically, passionately,

financially and historically. Though "no company the authors know

of is on a truly long–term sustainable course," Esty and Winston

label the forward–thinking, green–friendly (or at least

green–acquainted) companies WaveMakers and set out to assess

honestly their path toward environmental responsibility, and its

impact on a company′s bottom line, customers, suppliers and

reputation. Following the evolution of business attitudes toward

environmental concerns, Esty and Winston offer a series of

fascinating plays by corporations such as Wal–Mart, GE and Chiquita

(Banana), the bad guys who made good, and the good guys–watchdogs

and industry associations, mostly–working behind the scenes. A vast

number of topics huddle beneath the umbrella of threats to the

earth, and many get a thorough analysis here: from global warming

to electronic waste "take–back" legislation to subsidizing

sustainable seafood. For the responsible business leader, this

volume provides plenty of (organic) food for thought. "

Acknowledgments.

Preface.

Introduction. The Environmental Lens.

Part One. Preparing for a New World.

1. Eco–Advantage.

Issues and opportunities for business in an environmentally

sensitive world.

2. Natural Drivers of the Green Wave.

Environmental problems and how they shape markets.

3. Who′s Behind the Green Wave?

Stakeholders and the power they wield.

Part Two. Strategies for Building Eco–Advantage.

4. Managing the Downside.

Green–to–Gold Plays to reduce cost and risk.

5. Building the Upside.

Green–to–Gold Plays to drive revenues and create intangible

value.

Part Three. What WaveRiders Do.

6. The Eco–Advantage Mindset.

Looking through an environmental lens.

7. Eco–Tracking.

Understanding your company′s environmental “footprint”.

8. Redesigning Your World.

Designing for the environment and “greening” the supply

chain.

9. Inspiring an Eco–Advantage Culture.

Creating an organizational focus on environmental

stewardship

Part Four. Putting It All Together.

10. Why Environmental Initiatives Fail.

Pitfalls to avoid on the way to Eco–Advantage.

11. Taking Action.

Execution for sustained competitive advantage.

12. Eco–Advantage Strategy.

Key Eco–Advantage plays, tools, and plans.

Appendix 1. Additional Resources.

Appendix 2. Methodological Overview.

Appendix 3. Most Relevant Tools for Each.

Green–to–Gold Play.

Notes.

Index.

　　Daniel C. Esty is the Hillhouse Professor at Yale University

and Director of the Center for Business and the Environment at Yale

(www.yale.edu/CBEY). Author or editor of nine books and dozens of

articles, Dan is one of the world′s leading corporate environmental

strategy experts with twenty years of experience working with

companies of all sizes and across many industries worldwide. He

served as a senior official at the U.S. Environmental Protection

Agency in the early 1990s and is presently Chairman of Esty

Environmental Partners (www.EstyEP.com). 

　　Andrew S. Winston advises some of the world′s leading

companies on how to profit from environmental thinking. He is also

a highly respected and dynamic speaker, exploring the business

benefits of going green with audiences around the world. Andrew′s

earlier career included corporate strategy at Boston Consulting

Group and management positions in marketing and business

development at Time Warner and MTV. See www.andrewwinston.com for

more information.

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环保阵线上出现了一批新的利益相关方，包括银行和保险公司。(p6)

专家学者们发现，如今企业面对的是一个新世界：竞争优势的传统构成元素，如获得更廉价的原料和较低的资金成本等，由于商业化的加剧已被削弱殆尽。在这个已经改变了的竞技场中，重视绿色环保为企业创新及创造持久价值并建立竞争优势提供了一个至关重要的新途径。耐克公司的高层管理人员菲尔・贝里对此进行了简要说明“我们有两个信条，第一，创新是我们的本性；第二，做正确的事。但是我们围绕可持续发展所做的任何事情，其实都基于第一点，也就是创新。”(p9)

(p86智库)在环保领域，一些团体同样转变了所扮演的角色。未来资源研究所领导了环境保护战略的改变，从命令和控制型监管，转变为利用市场机制，如污染费和可交易排放许可等。另一家位于华盛顿的团体世界资源研究所，则在加强经济发展与环境改善之间的关系方面，提供了很大的帮助，并且为可持续发展概念的推广增添了动力。

(p115)激励各级员工带着环保思维，对产品和流程重新进行审视，能够促进减少废弃、提高资源生产力等方面的创新，进而形成企业的环保优势

编辑推荐

　　Daniel C. Esty is the Hillhouse Professor at Yale University

and Director of the Center for Business and the Environment at Yale

(www.yale.edu/CBEY). Author or editor of nine books and dozens of

articles, Dan is one of the world′s leading corporate environmental

strategy experts with twenty years of experience working with

companies of all sizes and across many industries worldwide. He

served as a senior official at the U.S. Environmental Protection

Agency in the early 1990s and is presently Chairman of Esty

Environmental Partners (www.EstyEP.com). 

　　Andrew S. Winston advises some of the world′s leading

companies on how to profit from environmental thinking. He is also

a highly respected and dynamic speaker, exploring the business

benefits of going green with audiences around the world. Andrew′s

earlier career included corporate strategy at Boston Consulting

Group and management positions in marketing and business

development at Time Warner and MTV. See www.andrewwinston.com for

more information.

书籍介绍

在线阅读本书

From the Publishers Weekly review:

"Two experts from Yale tackle the business wake–up–call du jour–environmental responsibility–from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long–term sustainable course," Esty and Winston label the forward–thinking, green–friendly (or at least green–acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company′s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal–Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys–watchdogs and industry associations, mostly–working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take–back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

• 作者：珍妮的肖像 发布时间：2017-12-27 20:25:05

  作者真是灵性十足，陷入她的惊艳句子组合的太古阵列里，忽然抬头有点明白了她的多层叙事和碎片阵列，有种翘嘴角的幸福感，在这大冬天里。

• 作者：团子 发布时间：2013-05-18 00:05:45

  还蛮通俗的，图文并茂

• 作者：Louisiane 发布时间：2020-10-22 10:44:46

  不早不晚，在30多岁初读卡佛。把卧室搬到院子里甩卖家具，爬上屋顶狠狠把那些石头扔出去，半夜睡不着觉穿着睡衣和邻居在月光下看鼻涕虫。从此以后，一切都不一样了。从此以后，再也回不到从前。“家门口就有这么多水”一句话背后积蓄了怎样的情绪。坐在面包店里看着晨光从窗户透进来迟迟不愿离去的时刻。“尽管你有可能被人看成傻子，作家要有面对简单的事物，比如落日或一只旧鞋子，惊讶得张口结舌的资质。”但，别耍花招。

• 作者：whitea 发布时间：2012-08-24 16:27:06

  温州侨胞浮沉录

• 作者：#良民#鱼某 发布时间：2015-01-10 16:56:53

  往事不堪回首……

• 作者：leson 发布时间：2019-09-14 09:37:24

  如果说是入门，这本书绝对值得推荐。无论是欧赔，亚盘，该书都有涉及，但并没有很深入的感觉。如果利用该书的分析，至少有个思路，不至于盲头乌蝇一般。其实这书已经比绝大多数书好很多了，是本良心作品。

• 2024-7

  作者：友善的狗 发布时间：2024-02-04 10:32:12

  2024-7，从绿到金：打造企业增长与生态发展的共生模式，（美）达尼尔·埃斯蒂 （美） 安德鲁·温斯顿 著，张天鸽 梁雪梅 译，中信出版社，2020.6

  2024-8，碳中和时代：未来40年财富大转移，汪军 著，电子工业出版社，2021.11

  2024-9，ESG投资，（美）马克·墨比尔斯 （美）卡洛斯·冯·哈登伯格 （美）格雷格·科尼茨尼 著，范文仲 译，中信出版社，2021.7

  这三本书都与环境，具体说是碳中和有关，所以作为一个系列阅读。《从绿到金》出版时间比较早，大约在2006年，介绍了把低碳减排作为一项战略决策给企业带来的益处。在企业承担环境社会责任的同时，也能给企业带来意想不到的财务收入。但是书中的例子都是世界知名公司，似乎告诉我们得先有经济实力，才能拿出一部分看没有回报的环境投入，最终既美化了公司形象又有意外收入，对于中小企业，尚在生存和发展的泥坑中挣扎，基本上别想了。《ESG投资》是从投资方的角度，认为ESG水平与投资回报成正比。作者建议应该采取积极的投资策略，参与或影响被投资企业管理，提升被投资企业ESG管理水平，获得更高投资收益。很显然，这不是给一般读者的建议。《碳中和时代》是对碳中和的知识的介绍，从碳中和的起源到减排目标、方法、投资、职业选择都有所涉及，是一本很好普及性读物。

  碳中和是未来30年全球最重要的环境目标。中国也在为3060目标而努力，十年前开始在7个省市建立了碳交易的制度，到最近几年的如火如荼太阳能风能发电、新能源车的普及，ESG报告已经成为知名企业的标配。世界经济发展的不平衡对目标的实现可能是一个比较大的障碍，不可能让贫穷的国家饿着肚子减排，除非能设计一个全球统一的、各国共同遵守的机制，让发达国家承担更多的社会责任。《ESG投资》中写道：“纯粹的利他主义是不存在的。每一项无论是捐赠、租借或是投资，都会希望在某种程度上得到回报。”传统的投资只追求经济效益，而新型的投资应该先人后己，最初的回报可能只是获得某些影响力，逐渐再在推动可持续发展、承担社会责任的前提下获得经济效益。然而，掌握着发达国家权力的资本未必有多高尚的想法，俄乌、中东当前的形势就可以清楚地说明问题。我觉得，全球温升1.5度、2度的目标基本无法实现。穷人担心环境温度上升过快，富人担心财富增长太慢，这是个思维分裂的世界。

• 笔记

  作者：闲暄 发布时间：2009-06-20 20:34:57

  1、万科王石写的序，这个序不完全是吹捧之词，可以看出来，王石是确实读了这本书，除了介绍了书的内容，还结合万科说了一下，并且最后指出了一点小的不足。

  2、就像迈克尔.波特的推荐词那样：在新经济时代，企业要获得成功，必须使自己的经营战略顺应社会的需求，而不是把经济和社会看成彼此孤立的要素。

      所以环保不是某些企业或某些行业要面临的问题，而是所有新经济时代所有企业都要关注的战略大问题。

     但最近金岩石“碳排放是帝国主义的政治阴谋论”把我洗脑了。总觉得是啊，凭什么总是你们这些“刽子手”来跟我们谈“不要起杀念”“放下屠刀立地成佛”啊。你们自己先练练好再来。