China CEO A Case Guide For Business Leaders in China 中国CEO：中国商业领袖案例指南 下载 pdf 电子版 epub 免费 txt 2025

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses.

The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses.

The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

Introduction

1 Leadership in China:Putting the heart where the mind is

2 Human resources in China:Chasing the runaway bride

3 Joint ventures:Dancing the Chinese tango

4 Dealing with headquarters:The art of juggling

5 Counterfeiters in China:Catch me if you can

6 Chinese consumers:the new kids on the block

7 Government relationship:Playing Chinese poker

8 Expatriates in China:lost in translation

9 Foreign entrepreneurs:chasing the China dream

Index

Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recent

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作者简介：Dr. Juan A. Fernandez is Professor of Management at CEIBS, Shanghai, China. He earned his PhD from IESE (Spain) in 1997. He is frequently invited to give presentations on how to manage business enterprises in China by leading multinationals and has recently given presentations in China, South Korea, Japan, India, Europe and the United States. His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, and the Asian Case Research Journal. He was the co-author of China CEO: Voices of Experience published by John Wiley & Sons in 2006. His third book, China’s State Owned Enterprise Reforms: An Industrial and CEO Approach, was published by Routledge in 2006.

书籍介绍

Book Description

CHINA CEO: A Case Guide for Business Leaders in China

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses.

The authors' philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lily, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses.

The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

From the Inside Flap

Some Western business leaders are moving into China without any clear knowledge of the many pitfalls they will encounter: the weak rule of law, forceful governmental intervention, a scarcity of managerial talent, the likelihood of counterfeiting, the fast paced business environment and surprisingly aggressive local competitors. This book uses case studies to both illuminate and examine these key managerial challenges. Each case focuses on a specific topic and is complemented with commentaries from professors and executives who have extensive front-line experience in China. The cases are the product of three-year research and are well-tested in MBA and executive courses.

The authors’ philosophy is that readers can learn most effectively through the experience of others captured in real cases! The book includes a broad range of companies, such as Emerson, Eli Lilly, General Motors, Peugeot, Carrefour, Daimler-Chrysler, Picanol. It also includes more personal experiences concerning the many challenges of expatriate-living in China , some of whom have started their own businesses.

The book provides concise but insightful analysis to help readers to get the most from the case studies. As a result, this book will help you get better prepared to face the varied challenges you will find in China. These cases complement the material presented in a previous work, China CEO: Voices of Experience from 20 International Business Leaders, also published by John Wiley & Sons.

• 作者：努力的平凡人 发布时间：2019-03-01 20:10:43

  帮助我很大，应付各大银行招聘的笔试足够用了。

• 作者：小猪的书单 发布时间：2023-08-10 22:13:15

  是硬纸板的书，故事内容是很无厘头的，让孩子认识各种交通工具

• 作者：Jblue 发布时间：2022-01-04 17:41:13

  蛮有趣实用的一本色彩心理学入门，缺点是重复内容太多。

• 作者：栗子有毒 发布时间：2017-06-06 21:32:14

  翻完。讲真，以某某传命名写传主一生的书很难不平庸，何况还是二十年前的某某传。更等而下之的是那些编著的传记。

• 作者：Creative 发布时间：2023-02-14 21:55:25

  16等分照片训练法

• 作者：解梦师绿酱 发布时间：2018-07-23 09:36:38

  沙盘+OH卡+灵修，有点意思...案例比较多

• 胡思乱想的堆砌

  作者：哆啦C梦2.0 发布时间：2013-10-21 13:07:05

  正如韩松自己在评论刘慈欣的《三体3》时说的，《三体3》把他们写的那些“科幻小说”碾得粉碎。这么一看，他还算有自知之明。他的这部《地铁》与其是说是一部科幻小说，倒不如说是一部“奇幻小说”——奇葩的幻想小说。虽说《地铁》和《三体》完全是不同类型的作品，不好比较，但要说韩松的作品充满了大胆想象，我很难苟同。和《三体》的想象比起来——我们只比想象——《地铁》里面可以说根本没有想象力，或者说，干脆就是用胡思乱想取代了真正的想象力。想象力和胡思乱想的区别，你应该分得出来。

  文中充满了莫名其妙的比喻和形容，我简单地举个印象深刻的例子，比如：

  1、“学者的腮部像斑鸠一样胀出了一群刺绿色的颗粒”——请你告诉我，什么叫刺绿色？

  2、“嘴里喷射出侏罗纪爬行动物一般的臭气”——请你告诉我，你怎么知道侏罗纪爬行动物的臭气到底有多臭？

  3、“身边还半蹲一人，像一架改进的拼图机”——请你告诉我，拼图机是什么玩意？

  4、“尿液一样的工具性思维”——请你告诉我，思维和尿液究竟是有什么样的联想关系，能让作者作为喻体和本体？

  这些乱七八糟的修辞形容和尸体，血浆，呕吐物，腐烂物，性器官等的大胆或恶心的元素混在一起，再加上讽刺天朝现实的隐喻——这些隐喻和讽刺的手法说实话一点也不高明——这就是《地铁》的全部内容。

  也许对于一个体制内任职的作家来说，能写出这样的东西来，确实需要勇气。我猜这就是韩松个人文学作品的最大卖点。但文学不是光凭勇气来写的。韩部长写《地铁》勇气有余，却水平不足。除了那些肮脏的考验读者接受能力的辞藻和元素，《地铁》情节散乱，毫无条理和逻辑。

  的确，书中描绘的那些场面，诸如《末班》里那些幽灵一般的末班乘客，《惊变》里小寂在不同车厢里看到的不同世界，《符号》里的诡异的菌类生物以及《废墟》里的主角看到的地底人形摩崖雕刻充满了诡异的感觉，但是这些场景充满了堆砌感，我无法从这些诡异中获得任何有价值的信息。要说这是一部隐喻现实的邪典小说，你又会感觉《地铁》又过于荒诞，邪得也不那么正宗。至于隐喻现实，尤其是《末班》这一篇尤为明显——窃以为是本作中质量最好的一篇，胡思乱想和恶心元素堆砌最少的一篇——里面的内容很容易就让人联想到奥威尔的《1984》和王小波的《白银时代》，但是它缺少了前二者引人思考的能力，而且内容和情节相当杂乱，借鉴得并不成功。

  看见过有评论说韩松是科幻界乃至整个天朝文学界的一个先锋，我觉得文人之间的相互吹捧还真是毫不脸红。没错，先锋艺术总是莫名其妙的，既然叫先锋，那慢吞吞走在后面的、无法像先锋艺术家们那样超越时代的庸俗大众当然是理解不了的嘛。可这世界上莫名其妙的人、事、物那么多，难道都是先锋艺术家的作品？

  ——当然啦，你要说是我也是庸俗大众的一员，欣赏水平极低，我这小短腿般的欣赏力迈不过那高高的阅读门槛，无法读出《地铁》传达给世人的深意，那我也毫不羞愧地承认。

• 从考据开始

  作者：同尘设计—张翼 发布时间：2011-12-02 12:48:36

      国内关于西方园林历史的好书非常少，此译本甚为难得。针之谷钟吉的《西方造园变迁史》，从对伊甸园的考据开始，紧锁住植物配置、构园要素、功能及布局形式几条线索。此书并不以对造园手法的剖析见长，其过人之处在于详实的考据以及由此呈现出来的清晰的历史脉络及思想传承。针之谷钟吉的考据手段传统而枯燥，严谨得超越了严谨进而到了有趣的地步。从全书的结构来看，这些“趣”恐非作者有意为之，却因此更显可爱了。

      伊甸园里种着的两棵树——善恶树与生命树是西方造园记载中最早的植物配置了，那究竟是什么树？针之谷钟吉考察了约旦河畔加沙地带的传统植物，最普遍的当属枣椰子，但作为善恶树其果实颜色不对——圣经中说是金色的；许多画家将善恶树上夏娃吃的果子画成苹果，但苹果并非此地原生之物；有说法是当地的某种柑橘，其皮可谓金黄；但鉴于圣经中并无夏娃“剥皮食用”的细节，故针之谷钟吉更倾向于当地的某种杏树……那么生命树是什么呢？作者认为是无花果，因为亚当夏娃吃下知善恶果后就知道了羞臊，顺手扯下无花果叶子遮体——那生命树不是和善恶树挨着么？显然生命树就是无花果了……

      书中许多追溯对现代造园者皆有警醒之功。如早期园林以实用性为第一逻辑，种菜、种药是园林的本分，中世纪的玫瑰花园造已在各种文学中泛滥，但中世纪的玫瑰园其实并不是观赏的，而仅以培植为务，待花开之后，将花朵采下装点居室或炼制玫瑰油才是目的，而散乱、浓密的玫瑰在园中并不认为其好看，故在四周栽种黄杨或紫衫等速生、密集的植物以遮挡之，对果树也是如此——这是现在植物景观要素以灌木“封边”的由来，所以，西方园林中在草坪周围栽种灌木并不多见，灌木多用以围绕花园或树林正是为此。

      而对古希腊园林源流的梳理，也在波斯园林之外，找到了欧洲本土园林追求整体图案化效果的前身——古希腊大量的体育场，在私人化之后多被改造成植物园，而体育场的先天结构，恰恰是从四周高处俯瞰场地中央，这类园以鸟瞰为构图配置的起点也就不奇怪了，当然，配合大地艺术以及中东园林的影响，这类几何平面园在欧洲未来的盛行可谓水到渠成了。

      而对于罗马台地花园和法国几何平面园林的双源流对比，清晰的昭示了至今西方园林的两大阵营，这也正是童寯先生在《东西方的园林》将中国传统园林与西方园林相对比的起点……

      抛开个人的民族好恶不谈，日本学者在治学上的精神是令我钦佩的，前几年读了田中淡的《中国古代造园史料集成》，深为震惊——他把中国古代文献（注意，是文献而不仅仅是园林文献）中所有与园林有关的字句都摘出来了！并用古汉语为之作注释，这种做学问的“拙”与“狠”，实在值得借鉴，这次读到的针之谷钟吉，每一章节亦以年代大事记表格开始，不重辞章，先考据而后义理，将理论研究还原到极度寂寞与枯燥的凶悍状态，厚积而薄发，此风气于我国，童寯先生之后已不多见，当为学界众学者高手所重视……又跑题了，打住。