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Praise for Marketing in the Public Sector "Professionally, as an academic turned politician, this book--if published a few years earlier--would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government "This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits." Christine O. Gregoire, Governor, Washington State "Increasingly, public sector managers have been challenged to 'do more with less.' Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset." E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University "Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it." Dave Ross, CBS News Commentator "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice." Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore "Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful." Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia "Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a 'must read' and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical." Jim Mintz, Director, Centre of Excellence for Public Sector Marketing *Use time-tested marketing principles to increase citizen participation, compliance, and support *Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion *Segment your markets, reach your clients where they are--and satisfy them *Influence positive behavior: 12 social marketing principles that work Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types--from around the world--so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors--even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future--and deliver more value for every penny you spend.

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书籍介绍

在线阅读本书

Praise for Marketing in the Public Sector "Professionally, as an academic turned politician, this book--if published a few years earlier--would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government "This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits." Christine O. Gregoire, Governor, Washington State "Increasingly, public sector managers have been challenged to 'do more with less.' Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset." E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University "Kotler and Lee are teaching governments to motivate by invitation rather than intimidation. Instead of complaint and reaction, they work to create a culture of contagious cooperation that can replace rulemaking with social consensus. This is a practical manual for un-clogging hearing rooms, cooling tempers, and putting government back on the side of the people who pay for it." Dave Ross, CBS News Commentator "Marketing in the Public Sector provides an excellent planning framework for public sector officers engaged in all levels of marketing and communications. Showcasing real-world examples, it successfully demonstrates the marriage of commercial marketing concepts into public sector practice." Dr. K Vijaya, Director, Corporate Marketing & Communications, Health Promotion Board, Singapore "Public sector organizations are now faced with an urgent need to stand out from the crowd in order to successfully compete for funding, talent, and influence. Philip Kotler and Nancy Lee have written a unique, practical, and timely book containing comprehensive guidelines and cases that those involved in the marketing of public sector organizations will find absorbing and most useful." Paul Temporal, Group Managing Director, Temporal Brand Consulting, Author of Public Sector Branding in Asia "Every day, professionals in the public sector deliver thousands of programs and services in increasingly demanding environments. This book is a 'must read' and a standard reference for every public servant engaged in public sector marketing and communications. Congratulations to Kotler and Lee for creating a book that is both educational and practical." Jim Mintz, Director, Centre of Excellence for Public Sector Marketing *Use time-tested marketing principles to increase citizen participation, compliance, and support *Leverage proven "4Ps" marketing tactics: optimize product, price, place, and promotion *Segment your markets, reach your clients where they are--and satisfy them *Influence positive behavior: 12 social marketing principles that work Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types--from around the world--so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You'll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors--even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the "high-tech, high-touch" agency of the future--and deliver more value for every penny you spend.

• 作者：夕琦 发布时间：2017-12-24 16:26:55

  20171224

  用了一下午看完。真是佩服这个河马般的胖医生。虽然又任性又贪吃耍起性子来会把自己蒙在被子里除了妈妈来谁也不好使。可是他有种特殊的才能，让人容易亲近，不管是老人还是小孩，女明星还是企业家，尽管开始都会觉得这个人好蠢好像傻瓜，然而就是这样的傻瓜治好了他们的心病啊！甚至不用开药，每天打针就好啦！打针时还能观赏真由美的乳沟呢！

• 作者：CaptainZ导导 发布时间：2012-10-09 12:49:22

  心理治疗学员视角，过程里各种情景与应对，种种心情感受及对其理解与慰藉。心理专业学习的过程，将会改变学员观察世界的角度，从某种程度上改变学员的人格，改变学员与家人和朋友的关系。漫漫长路，须上下求索，而改变本身，既有痛苦，亦会导向不断成长。

• 作者：独立小桥风满袖 发布时间：2019-02-08 11:18:35

  把心理学神话

• 作者：好狗灰仔蹦蹦勾 发布时间：2020-11-14 03:45:48

  笑死了呀

• 作者：啦啦啦我 发布时间：2022-11-15 15:16:00

  翻译……

• 作者：林明冬 发布时间：2022-10-31 09:52:28

  不知道是翻译问题还是原文就这么难读，反正阅读体验不佳，长自然段好多（

  但凡短一点也能凭这个杀人手法给到四星（

• 飞虎队传说

  作者：吕迪亚 发布时间：2021-07-19 08:32:09

  

  “西边的太阳快要落山了，微山湖上静悄悄，弹起我心爱的土琵琶，唱起那动人的歌谣。”相信电影《铁道游击队》的这首插曲经典的旋律回荡在许多中国人的心中。由著名作家知侠根据真实事迹写成的这部小说真实再现了上个世纪四十年代在抗日战争时期活跃在山东枣庄一带的一支令鬼子们闻风丧胆并命名为“飞虎队”的神勇游击队——铁道游击队。这个故事的诞生起源于1946年在山东召开的一次战斗英雄、模范大会，在会上知侠认识了铁道游击队的一名主力队员，通过与他的交谈初步了解了铁道游击队的事迹，后又亲临游击队战斗过的地方，采访了当时的主力队员及当地老百姓，终于在五十年代写就这部作品。

  知侠的这部作品最大的特点就是真实。铁道游击队的主力队员：王强、彭亮、老洪、林忠、鲁汉，各有各的特点，其中也不乏一些缺点，比如鲁汉的鲁莽好斗，林忠早期的好赌博……在政委李正加入之前，他们更像是劫富济贫的梁山好汉，行侠仗义但是组织散漫。李正加入后帮助队伍从老百姓里争取来了许多同志，并且十分注意在群众中进行宣传，消除他们对共产党的误会，增强了军民团队。在战斗过程中政委还多次阻止游击队员们跟数倍于我的鬼子正面冲突、打硬仗，点明游击队的优势就是灵活机动、游动攻击。

  铁道游击队在几年的时间跨度里不断成长，在枣庄铁道上搞机枪、撞车头、打票车，后来经过到山上接受整训后又出山到了微山湖的微山岛上，在这里驻扎下来与敌人打游击，同时继续在铁道上做文章，搞到了敌人的许多物资。在这个过程中，老洪与芳林嫂之间萌生了爱意，但是在那种情况下他们只能劳燕分飞；有的同志受不了苦差点投敌；也有本来依附于鬼子的保长认清形势加入了革命；最后在敌人占领微山岛时林忠和鲁汉殊死搏斗，献出了生命……

  知侠非常写实地讲述了人物们思想上的转变，从而使人物更加立体，故事更加真实。这样的特点在他的作品《红嫂》中也有着充分的体现。这个“百部红色经典”系列特别好，正好孩子暑期有时间，家长可以跟孩子一起阅读，帮助孩子了解那段战斗的岁月。

  

  电影《铁道游击队》剧照

• 读《宇宙的最后三分钟》

  作者：oldj 发布时间：2009-11-17 18:34:12

  　　已经很久没有哪本书能让我像对《宇宙的最后三分钟》一样在拿到手的第一天就读完了，原因之一是这本书比较薄，另一个原因则是这本书写得非常生动有趣。

  　　对宇宙命运的思考，从某种意义上来说，可以认为是一种忋人忧天，但如果我们真的要思考一些最为严肃的问题，这个问题可能是最不能回避者之一。宇宙是否有开始与结束，涉及到这样一个问题：是否存在真正意义上的永恒。

  　　小学时代曾很喜欢《十万个为什么》系列图书，有一本上曾提到过一些关于宇宙生命的问题。我很清楚地记得，那本出版于上世纪六、七十年代的书上是这样说的：宇宙没有生命的开始，也没有生命的结束。也就是说，那本书认为宇宙是永恒的。这或许也是大多数人对宇宙生命的感觉。但遗憾的是，就我们目前所知，这种认识非常可能是错误的。

  　　热力学第二定律告诉我们，一个封闭系统中的“熵”总是只会增加不会减少，直到达到平衡，这种平衡有个专用名词，叫“热寂”。简单来说，就是通常情况下，热量只会从温度高的地方流向温度低的地方，比如一杯开水放在桌上会慢慢地冷却，水温会慢慢地变得和室温一样，而一杯冰块放在桌上则会慢慢融化，经过足够长的时间后，也会变成温度和室温一样的一杯水。一般情况下，我们不会看到室温条件下一杯水温度不断地升高直到沸腾蒸发，也不会看到室温条件下一杯水温度不断降低直到结成坚硬寒冷的冰块。当然，通过给水加热或冷冻我们可以做到，但是那样会消耗额外的能量，如果把产生这些额外能量的物体也算入系统的话，会发现整个系统中热量还是从高处流向低处，整个系统中的“熵”还是增加的。

  　　熵也可以认为是系统的无序度，说熵的增加就相当于说系统的无序度在增加。关于熵只会增加不会减少的另外一个例子是，我们可以很轻易地把一个玻璃杯子打碎，但是要把它恢复原状却是几乎不可能的事。在这儿，完好的杯子对应着较低的无序度，破碎的杯子则对应着较高的无序度。当然，用某种特殊的技术或许可以再把杯子复原，但如果把使用这种技术所涉及的物体全部算入系统的话，整个系统中的无序度还是有增无减。

  　　熵的伟大的发现是19世纪的科学家作出的，当时人们仅将它用于热力学范畴，但是人们很快发现它其实适用于整个宇宙，因为整个宇宙其实就是一个很好的封闭系统。不过直到很久之后，人们才意识到这个定律如果作用于整个宇宙的话意味着什么，如果说整个宇宙中的熵也是一直在不断增加的话，那么它必定会有一个起点，而且它应该也会归结于热寂。也就是说，只要热力学第二定律是正确的，那么宇宙就不太可能是永恒的，至少，它应该会有一个起点。

  　　进入二十世纪后，科学家们终于找到了关于宇宙起源的证据，创立了宇宙的大爆炸学说，指出宇宙起源于非常久远（但不是无限远）之前的一次大爆炸，目前这个学说在解释宇宙中的各类现象以及观测结果方面是最为成功的，存在的争议通常并不是大爆炸是否真的发生过，而是它发生的确切时间，现代科学家通常认为这个时间应该是150亿年以前。

  　　大爆炸学说在解释了宇宙起源的同时也预言了宇宙可能的结局，在这个学说中，宇宙的命运其实早在它创生的最早三分钟就已经决定了，就像一颗子弹，是否能命中目标其实在它离开枪筒前的一瞬间就已经决定了，剩下的，只是按照物理定律演化而已。这个学说认为，取决于宇宙总质量以及大爆炸的张力的不同，宇宙可能会有三种结局：永远扩张下去、达到某个平衡点并保持平衡、扩张到顶点后向内收缩（坍缩）。

  　　对于永远扩张的结局来说，宇宙的生命将没有终点，宇宙将无限地扩张、存在下去。但宇宙中的总物质是有限的，于是，经过一段非常非常长的时间之后，宇宙的密度将会变得非常非常小，可供智慧生命利用的能量也将变得越来越少。而且，经过足够长时间后，质子也会衰变为正电子，大部分电子和正电子将会相互湮灭，最终宇宙将成为一锅非常稀的汤，近乎真空。

  　　在这种情况下，智慧生命不可能以现在我们这样的形式存在，由于可利用的能量越来越少，那时的智慧生命将不得不放慢思考的速度，如果智慧生命放慢思考的速度与宇宙扩张的速度保持一致的话，对智慧生命来说，他们就感觉不到一切变慢了。随着宇宙的无限扩张，他们的思考速度也将无限放慢，但对于他们自身来说，他们感觉上一切还是以正常速度进行的，并且他们将会有无限的时间来思考无限多个问题。对于这样的生命，书中形象地形容为“慢道上的生命”。

  　　如果宇宙的结局是坍缩，那宇宙将会有一个生命的终点。但对于智慧生命来说，收缩开始的时间点非常重要，如果收缩开始于类似于一亿亿亿亿亿亿亿亿……年这样极为遥远的将来的话，他们将首先面对宇宙变成近乎真空的稀汤的情况，如果收缩开始于近一些的时间，比如一千亿年以后，那又将面对另一种情形。随着宇宙的收缩，宇宙中的背景温度将会不断上升，等升到20摄氏度左右时，像地球这样的行星就将面临灾难：行星上的热量无法辐射出去，冰川将融化，海洋将蒸发，星球上的生命，无论躲在哪儿，都无法躲避炎热（当然，到时的生命或许已进化得适应这种炎热的气候）。再收缩下去，类似于现在地球上的生命形式都将无法生存，夜空将不再是黑色，而是慢慢变成暗红色，再变成红色，再变成黄色、白色……，接着，当环境温度与太阳这样的恒星的温度接近时，恒星的热量无法发射到太空，不得不积蓄在内部，直到达到爆炸的临界点。然后，宇宙的面貌将变化得越来越快，从几百万年一个变化到几万年一个变化，再到几千年一个变化、几百年一个变化……

  　　对于收缩中的宇宙中的生命来说，过程可能要凶险一些，首先要设法在不断升温的环境中生存下来，接着还要面对宇宙生命即将终结的问题。但是，当温度不断增加时，基本粒子的运动也会不断加快，智慧生命或许可以在这样的环境中设法做到让自己思考的速度也同步加快。这样的话，虽然宇宙的生命离终点越来越近，但生存于其中的智慧生命却可以不断加速地思考，甚至可能可以做到在宇宙毁灭前无限短的一瞬间进行无限次思考，这样，宇宙虽然无法避免毁灭的结局，但对于那些智慧生命来说，或许在一切结束之前已经有足够的时间来思考关于生命意义的终极问题了。书中把这种结局的宇宙中的生命形容为“快道上的生命”。

  　　无限扩张与坍缩在很多书上都曾有过介绍，除此之外，《宇宙的最后三分钟》还介绍了另外一种可能。量子理论认为，不存在绝对的真空，我们现在所说的真空，在极短的时间内，里面会突然凭空产生出一些粒子，然后在极短的时间之后它们又凭空消失。所谓的真空，其实是无时无刻不在“沸腾”的。所有的物体都有向更稳定的低能级转换的倾向，包括真空本身。而我们现在这个宇宙中的真空，可能并不是能级最低的“真”真空，而是一种次稳定的“伪”真空，当然，这只是一种可能性。但是，如果不幸的确如此的话，那我们宇宙的“伪”真空就有向“真”真空转换的可能，根据量子的隧道效应，这种转换可能会在任意时刻任意地点发生，一旦发生了，那么以那一点为中心，我们的整个宇宙都将以光速转换，或说毁灭。这种毁灭是完全无法预测，也完全无法预防，所以书中给这一种可能取了一个可怕而形象的名字，叫“暴卒”。

  　　或许我们的宇宙终究难逃毁灭的命运，但是对于智慧生命而言，除了与宇宙同生死外，是否还有别的出路呢？书中也给予了一定的探讨，比如，书中提到将来的智慧生命体或许能以现在的宇宙为“母宇宙”，创造出若干“婴宇宙”来，当我们的宇宙将毁灭时，就迁移到“婴宇宙” 中去。对于这类设想，本书并没有涉及太多，因为毕竟它的主题主要是描述宇宙的结局，关于这个主题，另外一本叫《平行宇宙》的书对此做了详细的探讨，那本书也非常有趣。