LOSING MY VIRGINITY(ISBN=9780307720740) 下载 pdf 电子版 epub 免费 txt 2025

　　"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in

slightly more than twenty-five years, to spawn so many successful

ventures. From the airline business (Virgin Atlantic Airways), to

music (Virgin Records and V2), to cola (Virgin Cola), to retail

(Virgin Megastores), and nearly a hundred others, ranging from

financial services to bridal wear, Branson has a track record

second to none.

Losing My Virginity is the unusual, frequently outrageous

autobiography of one of the great business geniuses of our time.

When Richard Branson started his first business, he and his friends

decided that "since we're complete virgins at business, let's call

it just that: Virgin." Since then, Branson has written his own

"rules" for success, creating a group of companies with a global

presence, but no central headquarters, no management hierarchy, and

minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and

cola are good examples--were started in the face of entrenched

competition. The experts said, "Don't do it." But Branson found

golden opportunities in markets in which customers have been ripped

off or underserved, where confusion reigns, and the competition is

complacent.

And in this stressed-out, overworked age, Richard Branson gives

us a new model: a dynamic, hardworking, successful entrepreneur who

lives life to the fullest. Family, friends, fun, and adventure are

equally important as business in Branson's life. Losing My

Virginity is a portrait of a productive, sane, balanced life,

filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet

remaining determined to have another go at being the first to

circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy

George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and

successfully suing this pillar of the British business

establishment

Swimming two miles to safety during a violent storm off the coast

of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf

War . . .

And much more. Losing My Virginity is the ultimate tale of

personal and business survival from a man who combines the business

prowess of Bill Gates and the promotional instincts of P. T.

Barnum.

Also available in the UK from Virgin Publishing, and in Canada

from General Publishing,--From the Hardcover edition.

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　　Richard Branson, the founder and chairman of

the Virgin Group of Companies, was born in 1950 and started his

first business, a magazine called Student, when he was sixteen.

Virgin began in 1970 as a mail-order record company and has since

expanded into over a hundred businesses in areas as diverse as

travel, entertainment, retailing, media, financial services, and

publishing. He lives in London and Oxfordshire with his wife, Joan,

and their children, Holly and Sam.--From the Hardcover edition.

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你出版杂志，就是努力创造出某种新颖的东西，创造出某种卓尔不群的东西，它能经久不衰，并且说不定还具有某种实际用途。

从小到大，父母就教育我们要相信每个人都能让世界有所改变。

这份工作条件苛刻，要求应聘者必须非常美丽而且尚未婚配，会说西班牙语，而且还得接受护士的训练。妈妈不会说西班牙语，也不是护士，但她并不因此就泄气，她和招聘中心的夜勤人员聊了起来，结果，她就获得了参加英国南美航空公司空中小姐培训课程的机会。”

我还从没有涉足于某个行业纯粹是为了赚钱。如果赚钱是你唯一的动机，那么我想你不那么做可能反而会更富有。一桩生意必须涉及广泛，必须有趣，必须能激发你的创造本能。“

这两次冒险行动为我提升《学子》名气积累了最早的经验：我们提供活动名义和人手，另一方提供资金”

我主要依靠的是直觉，而不是对大量数据统计的研究。这也许该归结于我的阅读障碍，我不信任数字，我觉得人们能够扭曲数据来证明任何事情。”

在1984年，只有人民捷运航空公司在跨大西洋航线上提供廉价机票。我拿起电话想跟他们联系，但电话老是占线，整个早上都不能打通。我推断，人民捷运要么管理极差，要么机票供不应求。如果是前者，他们就很容易在新的竞争中成为靶子；如果是后者，那就说明新竞争对手有生存空间。整个周六，我的电话里都不断传来忙音，这让我确信，我们能够建立和经营一家航空公司。”

在经过几轮进一步咨询后，我们发现，争取40亿英镑贷款购买18架新飞机，比争取1000万英镑贷款安装椅背电视更容易。结果，维珍大西洋公司以迄今最便宜的价格，一下子拥有了一支行业内最年轻，最先进的崭新机群。”

书籍介绍

"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing, --From the Hardcover edition.

• 作者：波兰卡 发布时间：2016-02-14 21:50:25

  Live life to the full. Life is short.

• 作者：鹿鹿酱 ♪ 发布时间：2019-08-08 01:53:36

  名侦探小A，这简直就是柯南附体，到哪哪出事

• 作者：觉.浅浅 发布时间：2012-03-10 23:01:28

  血本买的外文进口 开始手感一般 但是越看越喜欢 求包书皮啊~ RB偶像大叔！！！~

• 作者：ChokingArtist 发布时间：2011-10-06 10:11:44

  “More than any other element,fun is the secret of Virgin's success”

• 作者：改个名儿 发布时间：2015-11-13 03:09:03

  钟跃民同年代的rb同学

• 作者：一瓢之饮 发布时间：2014-12-16 03:39:38

  以前本科时看的书，对我的影响很大。

• 每个企业背后都有一个人

  作者：BonoRise 发布时间：2013-10-28 16:41:02

  每个企业背后都有一个人。创始人决定企业的气质。

  老板是什么样的人，公司就会呈现什么样的情况，从某种角度上来说，也决定了公司未来的发展可能。所以，即使羡慕某一个成功的企业家，也不要粗浅的去模仿他的行为，那是因为他是那样的人，而我们不是。那样的人，就会成就那样的公司。乔布斯要是去微软，盖茨来苹果，估计两个公司都作死了，至少，肯定不会是现在的样子。我们要做的，是成就我们自己，不需要模仿。

  对于从事品牌行业的人来说，布兰森打破了诸多所谓“品牌铁律”，这是正是布兰森一向所为，打破一个行业的陈规，以消费者为核心，为消费者创造更多的价值更好的服务。品牌联想，是可以被改变的，如果有像布兰森那样的胆大“妄”为。不需要特意的去进行传统的广告推广，布兰森就是维珍最好的代言人，最真实的广告。

  因为布兰森是一个有创意的人，所以对他而言，一切行业都是创意业。如果你不是，就不要做这样的妄想了。但是如果你是一个有服务意识的人，一切行业都是服务业；如果你是一个时尚的人，一切行业就都是时尚业。

  你就是一切。

• 永远的偶像,男人的典范

  作者：宇宙大帝 发布时间：2008-10-08 14:52:03

  没有读过这本richard branson的losing my virginity,

  你就无法想像生活的可能性能有多大.

  它给了你一个信心,给了你一个愿景,

  给了你一个更广阔的视角来看待生活和世界.

  ceo,冒险家,嬉皮士,阅读障碍症,足球队长,战斗机驾驶员,做秀,

  慈善家,岛主,风流男子......