考研英语时文阅读宝典120+60 北京航空航天大学出版 下载 pdf 电子版 epub 免费 txt 2025

《考研英语美文诵读宝典60+30》（晨读）精选90篇脍炙人口的英语经典美文。适合全程特别是在基础阶段朗读背诵，潜移默化铸就写作高分。

Section One 经典时文120篇

Part 1 教育文化界

Thousands of Parents Attend D. C. Schools Festival to Shop for Educational Opportunities

Anne Frank's Biary Gains Co-author in Copyright Move

Five Secrets to Revising That Can Boost Your Grades

Onlya Few Countries Are Teaching Children How to Think

Best Business Book Award Announced

Italian Scientists Protest Proposed Animal Law

Monterey County School District to Ask Voters to OK Technology Bonds

How to Find Your Funding?

How Personal Essays Conquered Journalism?

Researcher Posts Protected Science Curiosity Papers on Blog

Remnants of Oldest Known Cheese Found in Neolithic Pottery

A Third of New Graduates Get Jobs Which Don't Require Degrees

Eton Launches Online Lessons for China

Most Students Are Indifferent About Student Politics

If an Algorithm Wrote This, How Would You Even Know?

Liberty University to Allow Guns in Residence Halls

Is Preschool Access a National Security Issue?

You'll Never Hear Successful People Say These Phrases

Why Interstellar Is Good for America's Image?

Part 2 生活新时尚

A New Fitness Craze in Australia: Crunning

Unemployment: Long Time Gone

"Face with Tears of Joy" Emoji Named Word of the Year by Oxford Dictionaries

Be Careful in Sochi, US Warns Olympics Tourists

How Citizens Can Make Cities Better?

Women Find the Smell of Sweat More Attractive after Eating the Bulbs

Five Reasons You Definitely Don't Want to Be the Boss

Federal Judge Rules Oklahoma's Same-sex Marriage Ban Unconstitutional

Booze-free Bars

Butter Is Bad--It Is a Myth

These Are the 5 Most In-Demand Jobs Right Now

More Company for Older People, Less Rent for Young Man in Finland

The Friendship Bank: How and Why Even the Most Giving Friend Expects Payback

Bacon-scented Underwear: The "Best Christmas Present Ever"

Are Smartphones Turning Us into Bad Samaritans?

The Side of the Bed You Sleep on: A Reflection of You Attitudes

Apples Really Can Help Keep the Doctor Away

Patrick Modiano's World of Shadows

How to Set and Keep Your New Year's Resolution?

Should You Eat Before Exercise?

Part 3 娱乐很大程度上

Couple Keep Long-distance Relationship Alive with Touching Photo Collages

Back to Film as It Once Was

Peter Buck on Music and Travel

Milky Way Emerges from a Lighthouse in Prize-winning Photo

Why Nobody Will Win the Mobile Payments War?

Video Project Challenges Stereotypes of Black Men

David Beckham Has Officially Been Named People Magazine's Sexiest Man Alive

For Movie Producers, a Golden Age Fades

How Could Calvin Klein Inc. Survive?

The Highest-paid Songstresses in 2017 Music Business

Miyazaki's The Wind Rises to Get Oscar-qualifying Run in November

The Excellence Recordings

Is This the Best Job in Fashion? Meet the Woman Behind Louis Vuitton's Spectacular Windows

IRS Spent $10,000 to Make Parody of Trump's "Apprentice"

A Chicago Opera Puts Terrorism on Stage

Love and Gravity

Warhol's Marilyn: Charles Lisanby Could Have Hit Jackpot but Declined

Palma Violets, the Latest in a Lively British Punk Rock Tradition

The Angelina Effect: Time'S New Cover Image Revealed

When Science Fiction Stopped Caring About the Future?

Part 4 经贸风云榜

Chinese E-commerce Will Join "Black Friday"

The Case for an Antibiotics Tax

Want to Save Money? Stop Thinking about the Big Picture

Emerging Market Chaos Hits Stock Markets and Currencies

Should We Worry about Deflation?

Japanese Businesses' Deep Roots in Need of a Tonic

Income Inequality Hurts Economic Growth, Researchers Say

US Markets Tumble as Fear Spreads

Here's Why Tax Rates Should Vary with the Economy

Psychology on Order: How Restaurants Get You to Spend More?

European Economy Guide

Charging the Mobile

English Will Always Be the World's Lingua Franca

Part 5 世界任我行

Greece Under Pressure to Set Up Facilities for 50,000 Refugees

World's Biggest Solar Plant

Insider's Travel Guide to Dublin, Ireland

Thirsty Clean Energy May Add to Water Stressed World

Fish Need No Refrigeration in Earth's Coldest City

Why the World Cries More for the City of Light?

Don't be a Dumbo! Tourists Urged to Boycott Massages from Elephants on Beaches in Thailand

California Governor Vetoes Egg-payment Law

Chinese Travelers

Are There Ecological Merits to Trawling the Seabed?

Should We Believe in Santa Claus?

Why C.E.O.s Are Growing Beards?

The Greatest Mistranslations Ever

Would History's Heroes Be Effective Today?

Words That Have Taken on Completely Different Meanings Thanks to the Internet

James Bond's Body Language

Part 6 科普大世界

Cybersickness

Arctic Sea-ice Minimum Is Sixth Smallest on Record

Human-Caused Climate Change Contributed to Half of Extreme Weather Events Analyzed in New Study

Body-worn Cameras Put Police Evidence Beyond Doubt

Biologists Call for Part Privatisation of Oceans

Facebook New Function: Untaging Your Ex Automatically

Being Bilingual Can Beats Strokes

People Born in June, July and August Are Heavier at Birth and Taller as Adults

Can Science Stop Invasion of the Giant Killer Slugs?

Chinese City Paralysed by Smog

Hunter-gatherers Got on Fine with Europe's First Farmers

Japan Will Build Wall of Ice to Stem Fukushima Leak

New Measure Shifts Biodiversity Focus

Glowing Sperm Go Head to Head in Fight to Be the Daddy

Is Happiness Found in Our Minds or in Our Wallets?

Is the World Getting Better or Worse?

Sudden Changes in Emotion Helps Adapt to an Ever Changing World

Bodle Technologies to Make Phone You Only Have to Charge Once a Week

Turn on Apple Watch, Tune in Tech, Drop out of Society

Is Google Making Students Stupid?

How Millennials Will Save Us All?

The Coolest NASA Missions That Never Happened

The Threat in the Pocket

Traffic Fumes Make Honeybees Unable to Recognise Flower Scent

The Rare Red Kites That Keep Blogs About Their Flights

How Does the Body Clock Work?

Cultured Meat Remains a Distant Dream

What Your Desk Says about You?

Play Your Way to Evolutionary Fitness

Tropical Storms Stir up Trouble for Coral Reefs

E-cigarettes Help You Quit as Well as Nicotine Patches

Wanna Watch Your Volcano Danger Zone?

Magic Microphone Lets You Whisper with Your Fingertips

Section One 精华时文60篇

徐绽,考研英语辅导专家,鼎辉教育董事长。彪悍的北方知性女教师,兼具南方的温柔细致严谨。徐绽英语全程规划系列图书主编。主讲考研词汇、 阅读、写作和大学英语四六级。授课风趣幽默、极富激情、有的放矢、挥洒自如、直击要害，让学员在轻松活泼的课堂氛围中掌握知识点，满载而 归，从容应试。

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• 面向未来的“营销”重启之道

  作者：御风而来 发布时间：2023-01-28 09:04:29

  所有的企业都是时代的产物，所有的管理模式也必定随着技术的进步不断调整，市场营销同样也摆脱不了这种浩浩汤汤的发展大势。5G、区块链、物联网、人工智能、增强现实、可穿戴设备等新技术正加速改变我们的生活，也给市场营销带来了前所未有的挑战和机遇。海量的数据、多重感官的刺激、更加紧密的链接，使得营销手段比过往任何时候都更加强大，同样也使得由价格、渠道、产品和促销构成的“4P”传统营销理论已经越来越不适应日新月异的市场需求。

  要破解市场营销的未来发展之道，就需要以更加开阔的视野、更加敏锐的洞察和更加务实的措施，来“重启”营销。年度全球营销家、万事达卡的全球首席营销及传播官拉加·拉加曼纳撰写的《量子营销：引领未来的创新营销法》，结合万事达卡品牌的转型之路，提出了即将引领未来的量子营销之道。

  何谓“量子营销”？作者认为，从一般科学的角度解释，“量子”起到了经典理论所不能解释的效应，可以引申为速度或数量的重大飞跃。对于当下和未来的营销而言，科技发展带来的超相关性、超精准定向、超多场景触达、超频实时交互等特点，无论在数据数量、传播速度还是在营销效果、客户黏性等方面，都将产生了颠覆性冲击，消费市场格局也将为之改变。这就是量子营销。科技未来的走向无人能够精准预测，但是未知充满机遇，拥有无限的创意、创新。企业若能够充分发挥市场营销的潜力，乘势而上，提前布局，不仅可以建设品牌，同样可以形成竞争优势，构筑起牢不可破的“护城河”。

  量子营销之道的核心在于，从对消费者做营销，转变为对人做营销。无论过去、现在还是未来，市场营销都必须触达消费者，与其产生联系。从快递直邮到电视电话购物，再到互联网平台销售，目的都在于进一步了解消费者的真实需求，向其发送定制化优惠或者与之沟通。各种传感器的广泛应用，已经改变了传统营销的摸索式推广，真正实现“一对一精准营销”。我们可以观察一下，从冰箱、洗衣机等物联网，到智能手表、智能手环等可穿戴设备，再到智能音箱、数字助手和网联汽车等，传感器可以感应到消费者的一举一动，采集到前所未有的海量数据。如果营销人员分析利用这些爆炸式增长的量子数据，就可以精准深入得了解到客户需求，为营销决策提供依据。

  海量数据同样给意识、兴趣、意愿、行动的“消费漏斗”模型带来的冲击。每时每刻传感器都在采集数据，基本可以形成“全场景”观测。如果将巨量的采集数据输入人工智能，营销人员就有机会洞悉消费者的所思所想，弄懂他们为什么会有这样的想法、感觉和行为，以及怎样影响他们的偏好，从中获得精准深入的消费者洞察，实时采取行动，在适当的日常场景下触达消费者，为他们提供高度个性化及高度相关的产品、服务、促销和信息，从而打动消费者的内心，为企业获得更多发展机会。特别值得注意的是，人脸编码、眼动追踪和皮肤电导等“生物特征识别”技术已经能够对消费者进行全方位的观测，甚至做到比消费者本人更了解自己，从而带来比传统市场调研质量更高的更深层次的信息和洞察。

  海量的数据同样可以对消费者行为进行“全链条”布控，有针对性地策划现实与数字相结合的体验，打造量子体验式营销，有效释放品牌差异化、消费者互动和偏好管理方面的潜能。一般来说，市场营销在消费者购买之前、期间和之后，都要加强与消费者的互动，了解消费者身上发生了什么事，以及消费者周围发生了什么事情。营销人员要赢得每一单交易，就必须在关键时刻了解到每一单交易是在什么场景下发生的掌握交易的位置、场合和动机，来实现“吸引、说服、转化、满足和重复”的目标。传感器的海量数据带来了消费者实时的场景化偏好管理内容，如果能够悄无声息地植入有效场景，不仅不会让消费者反感，还会增加消费黏性。面对这些场景，量子营销还提出了“全感官营销”的概念，依托各种科技手段，从声音、气味、味道和触感等方面入手，集合五种感官触达消费者，打造品牌专属感官刺激，形成多种感官品牌识别。如此，就能在纷繁庞杂的海量信息之中脱颖而出，与消费者互动，影响消费者的选择和购买决策，实现销售目标。

  作者认为，量子营销模式下的营销人员应当有四重使命，分别是品牌建设、品牌管理、促进业务增长和为可持续竞争优势打造平台。依靠科技发展带来的超相关性、超精准定向、超多场景触达、超频实时交互等特点，利用“全场景”观测、“全链条”布控和“全感官营销”的方式，营销人员完全可以重新想象和构思市场营销，完成使命，并为其注入新活力，给企业的发展提供更为强大的助力。