真正的专业主义TRUE PROFESSIONALISM 下载 pdf 电子版 epub 免费 txt 2025

Maister sets out to help professionals align their real-world actions with their true (espoused) values. His frame of reference throughout the book is the professional firm--law firms and others in the service sector. He tells us that successful firms are clearly differentiated by a strict adherence to values and professionalism and that doing the right thing is good business. Professionalism is not a set of competencies but predominantly an attitude; a real professional is a technician who cares. To emphasize the importance of true values in our chaotic marketplace, we learn that the noble path does win, but only if we are prepared to make the investment to act professionally over a long period of time. This is a challenge in today's short-term view of most aspects of business activity. The book addresses the individual professional's values, the firm's responsibilities in the realm of values, and how a firm should deal with its client base in terms of quality and excellence. In addition, the author offers a thought-provoking suggestion for guaranteeing satisfaction.

作者简介：

DAVID H. MAISTER, of Maister Associates, Inc., Boston, is the author of Managing the Professional Service Firm and a former professor at the Harvard Business School. He consults to professional service firms worldwide.

Acknowledgments

Introduction: The Power of Principles

PART ONE: (MOSTLY) ABOUT. YOU

1. Real Professionalism

What is professionalism, and how do you manage in order to breed it?

2. Are You Having Fun Yet?

What is the role of excitement and enthusiasm in professional success ?

3. No Regrets

How do you develop a personal career strategy?

4. Dynamos, Cruisers, and Losers

How do you keep your career in high gear? How do you tell if it is7

5. It's About Time

What are the key business processes of a professional practice, and how do you manage your investments in these areas?

6. Are You Willing to Be Managed?

How can management in a professional environment be reconciled with the need for autonomy ?

7. Why Should I Follow You?

What are the key attributes of a manager of professionals?

PART TWO: (MOSTLY) ABOUT YOUR FIRM

8. Values in Action

How vigorously do you "enforce" your values? Do your people think you live up to them ?

9. The Value of Intolerance

What should a firm be "intolerant" about? How do you ensure that you do not slip into tolerating "OK" performance?

10. A Time for Healing

How do you create a sense of teamwork?

11. How Firms (Should) Add Value

How do you ensure that there is value in the institution, not just in the individuals who work there?

12. Success Through Skill-Building

How do you invest in and manage rapid skill-growth?

13. What Kind of Provider Are You?

What are the key skills of different types of providers, and what are the differences between them ?

14. Managing Your Client's Projects

How do you track the profitability of individual assignments?

15. Why Merge?

When does a professional firm merger make sense?

16. The Adaptive Firm

What do you have to do to be good at constantly evolving and adapting?

PART THREE:(MOSTLY)ABOUT YOUR CLIENTS

17. How Real Professionals Develop Business

What works in marketing, and how does this compare to the standards of professionalism ?

18. Finding Out What Clients Want

How do you discover how the client defines quality?

19. Why Cross-Selling Hasn't Worked

How can cross-selling really be made to happen?

20. Measuring Your Marketing Success

What's the difference between "more business" and "better business" and can you measure it?

21. Satisfaction Guaranteed

Can/should you guarantee your clients' satisfaction ?

Index

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书籍介绍

在线阅读本书

Professional firms are forever trying to get their people to act like professionals -- to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism? His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.

• 作者：Glund 发布时间：2021-10-26 17:31:42

  长岛里佳子

• 作者：Welfare 发布时间：2013-04-29 06:33:28

  done, two main points: be really excellent, and a Dynamo. (Professional) Life is a marathon, someone starts earlier than you and seems the best right now, that doesn't necessarily mean that you won't be the best in the end, if you ARE a Dynamo.

• 作者：功夫熊猫小碗熊 发布时间：2011-06-13 23:12:07

  上社会政策的时候老师推荐这本书，说是分类标准很好。看完之后觉得，其实比较视角和方法设计（建模、样本选择等）才是亮点所在。自己不是研究这方面的，也获益良多。扣两颗星，一颗是因为资料太旧（1990年的），另一颗真心献给译者——祝贺你们成功地糟蹋了安德森的代表作。

• 作者：mark 发布时间：2014-02-06 23:35:12

  第一遍读完，没找到太多自己想要的。等回头有空再看看。

• 作者：Doug 发布时间：2013-03-16 11:02:10

  David Maister 的巨著，值得每位专业人士研读，5星推荐

• 作者：透明 发布时间：2011-01-04 15:05:46

  如果没有企业文化，专业服务的公司就将降格成为咨询师提供日常服务的机构

• 第一章可以重点看

  作者：玉面小飞农 发布时间：2013-01-12 12:47:51

  职业道德课程推荐书目之一。略读了一遍，感觉这是一本值得反复翻阅的参考书。

  因为没有太多的工作经历，所以后面几章都是略读，有点隔岸观火的感觉，相信后面再读会有更多领悟。

  第一章跟个人密切相关，所以看起来会感觉更贴切一些，很多地方都说到点子上了，而且内容精简而不羞涩，时间有限的话可以先读第一章：(Mostly) About You。多少会对自己的职业修行有所增益。

  以下的这句话是作者引用Alfie Kohn的一句话，相当精炼，个人挺喜欢的:

  "Pay people well and fairly, then do everything possible to help them forget about money."

• 消失的十年

  作者：广振 发布时间：2018-12-05 21:22:53

  几个小时草草读完，

  大概是少了范海涛的缘故，文笔和上一本《颠覆者》相去甚远

  论产品思维也远不如梁宁讲得透彻，对人工智能行业发展的见解，是本书中为数不多的亮点

  方向不对，努力白费

  360早早布局物联网、智能硬件，偏偏错失手机时代

  后又转向做手机、投资直播、站台答题，依然没有下文

  伴随今日头条、拼多多等一代代风生水起

  360在移动时代的转型举步维艰，还在吃十年前剩下的红利

  创业者要能回归本质

  ‘一秒变小白‘能够抓住基本型需求，乃至期望性需求

  不断提升用户体验

  而产品的兴奋性需求、大卖点、长远的行业趋势

  我相信和个人格局的关系更大一些

  今天回国借壳上市的360，依然面临巨大的危机和挑战

  但愿能一如赴美上市前那般所向披靡

  守得云开月见明