市场成功预测方法PREDICTING MARKET SUCCESS 下载 pdf 电子版 epub 免费 txt 2025

"Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time."

—Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation

"In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions."

—Seth M. Siegel, Cochairman, The Beanstalk Group

"Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick."

—Lenore Skenazy, syndicated columnist

"Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability."

—Erich Joachimsthaler, Chairman, Vivaldi Partners

"If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to."

—John Gaffney, Executive Editor, Peppers & Rogers Group

Foreword Jack Trout

Acknowledgments

Introduction: Why the Four P's No Longer Work and the Three Words (Including Loyalty) That Took Their Place

Chapter 1 Why Marketers Can't Predict Customer Behavior--Whoops, Now They Can

Chapter 2 From Brand Guessing to Brand Building: How to Profitably Engage Your Customer

Chapter 3 How to Measure Customer Values, Expectations, and Loyalty

Chapter 4 Loyalty Is 70 Percent Emotional: An Emotional Bond Engages Customers and Makes Money

Chapter 5 Easy-to-Implement Customer Loyalty Metrics: How to Supercharge Traditional Research and Marketing

Chapter 6 The Four Proven Drivers of Customer Loyalty: A Category-by-Category Exposé

Chapter 7 The Power of Human and Celebrity-Based Brands: When It Works, When It's Wasted

Chapter 8 The Future of Branding

Conclusion

Epilogue Don E Schultz, PhD

Index

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作者简介：

　　Robert Passikoff, phD, is a world-renowned leader in the development of predictive marketing metrics, and the founder and President of Brand Keys, Inc., a brand marketing consultancy with a track record of big brand success. He is an adjunct associate professor at New York University and a contributing editor for Brandweek and Chief Marketer.

• 作者：绕着上路 发布时间：2012-08-18 15:44:14

  对于打得还行的爱好者，这本书有用

• 作者：Yulin 发布时间：2023-12-24 14:48:20

  真的很烦，这么好的题材这么好的文笔，写成古言玛丽苏。

• 作者： 发布时间：2015-05-31 22:16:44

  手动再见……

• 作者：寒渚泊舟 发布时间：2022-12-16 22:05:07

  论我有多无聊居然翻完了。工具书，资料搜罗很下功夫。墓志是重要材料，但涉及墓志用典等方面粗略翻过即发现好几处硬伤。材料处理也显得有点说不出来的笨+回护封建君主。三星半。

• 作者：世界这么大 发布时间：2020-03-28 14:36:54

  爱转角遇见了谁，是否有爱情的美

• 作者：农夫果园 发布时间：2021-04-10 06:57:38

  是本非常实用的，应用技术型书籍，可以从中整理出非常多的技巧，也可以依照basic i d 技术避免疏漏的罗列出一切可能性。算是一本将个人咨询心得转化成文字输出的好书。

  除了，如果可以少diss几句别的流派，别在第一章强调自己的有限性又在后面强调自己的万能性，举个案的时候也务必可以更有逻辑和代表性一点，替人解决经济问题不算心理治疗的一环（或许在当时从咨询师角度出发还真的算是吧）

  值得学习和将其中技巧应用在自己身上

• 适合JS入门

  作者：seasmiles 发布时间：2013-03-22 01:04:33

  比犀牛书（《权威指南》）更适合作为入门书：

  不像犀牛书那么学术，读起来比较轻松；

  闭包、原型、继承这本书讲解地很到位，犀牛书里则关注得不多。

  附录简明扼要，比犀牛书方便许多。

  作者的另一本书《javascript patterns》跟这本衔接的很好，比这本更深入一些，可以作为进阶读物。

  另外有些翻译的问题：

  http://book.douban.com/subject/21372235/discussion/52498196/

• 一梦

  作者：ninemoon 发布时间：2024-04-24 13:49:40

  很多年前有个沉默的小孩，最怕语文和作文，永远也理不清一段话想表达什么意思，作文也永远是写上200字就到尽头了。很长一段时间，整天坐在书桌前废寝忘食的做奥数题，沉迷在数学里一题一题寻求答案和宽慰。

  直到读了《红楼梦》，新世界的大门打开了，开始懂得领略文字之美，意境之深。

  可这不是一本『有用』的书，我还是不会总结段落大意，作文也依然在挤牙膏，但是它告诉我文字可以这么美，语文可以这么有趣，人生可以琐碎，也可以悲壮凄美。

  刚开始读的几年，主线里只喜欢宝姐姐这样十项全能的大观园强者，受不了林妹妹那样的嘤嘤怪。等到多年后，终于有点理解判词和葬花吟，才开始欣赏林黛玉，为她的一片真心倾倒。

  看似柔弱飘摇的作王林妹妹，其实是书中最坚定、最真挚之人，始终忠于自己的内心。这颗心绝不会因为恨嫁而死，但会为了报答另一颗同样真挚的心而不惧烈焰焚身，明知不可为而为之，直到还尽血泪，复归本质，玉带林中挂，红颜成枯骨。

  这其中蕴含的远超儿女之情的强大内心和强烈感情，并非续书结局，是极个人的主观理解，在这种理解下由此而来的巨大悲怆，以及贾家从最初的泼天富贵，从每个人物鲜活的一言一行，到最后无人幸免，白茫茫一片真干净，是这本未完之书带给我的最大震撼。

  这震撼也让彼时的我明白，内心一直隐约求索的答案，只怕并不在数学里，而是藏在这故事的背后。那究竟是什么呢，我不知道……

  越是影响自己深刻的书，越是不知道怎么分享。刚起笔，就感觉要言尽于此。我推荐这本书的什么呢，我从中获得了什么呢，写不出来。每个人读到的书，都是在读到自己。