管理英语(新版剑桥实用专业英语) 下载 pdf 电子版 epub 免费 txt 2025

《新版剑桥实用专业英语：管理英语（附答案）》主要涉及如下领域：管理环境、创新、营销、运营、人力资源、财务以及战略与变革。每个领域又分多个单元，详细阐述该领域的热门主题，如组织结构、创新与创造力、营销计划、供应商、招聘与筛选、团队与战略选择等。其内容联系实际，适用性极强，几乎重现现实中的管理环境。

INTRODUCTION 6

MANAGEMENT IN CONTEXT

1 Perspectives on management 8

A What is managing?

B Mintzberg

C Management practice

2 Organization structures 10

A Organizational structures

B An example of a divisional structure

3 Some management gurus 12

A Henri Fayol (1841–1925)

B Frederick Winslow Taylor (1856–1915)

C Peter Drucker (1909–2005)

4 Management in different sectors 14

A Private

B Public

C Not for profit

5 Resources managers use 16

A Data and information

B Time

C Money

INNOVATION

6 Innovation and creativity 18

A Sources of innovation

B Trevor Baylis: a case study on the value of market research in the innovation process 1

7 Screening ideas 20

A Criteria for screening ideas

B Trevor Baylis: a case study on the value

of market research in the innovation

process 2

8 Feasibility studies 22

A The new product development process

B Is there a need for a product or service?

9 New product development in practice 24

A Diffusion of innovation and customer adoption of new products

B The Maclaren Baby Buggy

C Some disasters

10 Intellectual property 26

A Patents

B Software piracy

C Creative Commons

MARKETING

11 Marketing principles 28

A Needs and wants

B Development of marketing techniques

12 Marketing planning 30

A The benefits of marketing planning

B SWOT analysis – Caffè Italia, a UK coffee retail outlet

13 The marketing mix 32

A The four Ps the seven Ps of the marketing mix

B Product life cycle

14 Market research 34

A STEEP analysis

B Market research methods

15 Using the Internet for marketing 36

A Market research online

B The Long Tail and Freemium

16 Doing business online 38

A The four Ps online

B Viral marketing in action

C Doing business online

OPERATIONS

17 Processes 40

A Managing operations overview

B Porter’s value chain

C Contingency planning and risk

18 Suppliers 42

A Supply chains

B Purchasing

C Outsourcing

19 Managing quality 44

A Quality

B ISO 9001:2008

C EFQM

20 Customer care 46

A Customer relationship management (CRM)

B Customer journey mapping

21 Operations online 48

A Just-in-time and online inventory management

B Online tendering

PEOPLE AND HUMAN RESOURCES

22 Recruitment and selection 50

A The recruitment and selection process

B Recruitment of temporary staff

C Employment legislation and equal opportunities

23 Motivation and job design 52

A Herzberg

B Hackman and Oldham’s job characteristics model

24 Performance appraisal, feedback, training and development 54

A 360-degree feedback

B Training options

25 Teams 56

A Tuckman

B Belbin

C Emotional intelligence

26 Managing knowledge and learning in organizations 58

A Learning organizations

B Knowledge management

27 Leadership 60

A Transactional and transformational leaders

B Is there a difference between leadership and management?

28 Managing across cultures 62

A Hofstede

B Cross-cultural competence

C Cross-cultural differences

FINANCE

29 Financial accounting and management accounting 64

A Financial accounting

B Management accounting

30 Business valuation and interpretation of accounts 66

A How much is a business worth?

A case study in valuation of assets

B A shareholder’s perspective

31 Banking and financial services 68

A Zopa and the banks

B Applying for a bank loan

C Cash management services and payment products

32 Raising finance – equity and debt 70

A Venture capital and private equity

B A good business plan

C Debt or equity financing – Microsoft and Manchester United

33 Mergers and acquisitions 72

A Value creation and synergy

B Implementing M&As and post-merger integration

34 Corporate governance 74

A Company ownership and the principalagency problem

B Executive compensation

C The board of directors

35 Risk management 76

A Risk management and financial planning

B Risk management and investment

36 Managing in difficult times 78

A A year that changed the world

B Capital markets and the credit crunch

STRATEGY AND CHANGE

37 Strategic options 80

A Porter – competitive forces

B Ansoff – product development versus market development

C Case study: the world watch industry

38 Analysis 82

A Gaining competitive advantage through corporate strategy

B Mission, tactics and operational planning

C Scenario planning

39 Managing change 84

A Planning for change with force field analysis

B Overcoming resistance to change

40 Action planning 86

A Implementing strategy – management by objectives

B SMART objectives

C Resource allocation

Appendix: US English terms 88

Answer Key 90

Index 112

Acknowledgements 120

阿瑟？麦基翁是北爱尔兰阿尔斯特大学的教授，也是讲授管理英语课程经验丰富的教师。

  罗斯？赖特曾两次担任TESOL France的总裁，是一位经验丰富的ESP培训师和教材作家， 近与人合著了几本ESP和ESAP课程书籍。

暂无出版社相关信息，正在全力查找中！

MintzbergHenry Mintzberg, a Canadian professor of management, has made significant contributions to our understanding of managerial work and the role of the manager. He has identified different roles in a manager’s job and placed them in three categories:Interpersonal roles – a manager is the figurehead, providing leadership for the team, the department or the organization and liaising with other stakeholders (both internal and external)Information roles – a manager has to be an effective communicator as information constantly moves in, round and out of the organizationDecision roles – a manager has responsibility for spotting opportunities, allocating resources and dealing with conflict or the day-to-day differences that can arise in any team or organization.Management practicePavel is speaking to some new recruits at a major firm of management consultants, where he is to be their mentor during the first six months:‘Welcome to Delboi! I have three pieces of advice as you make the move from studying management to the real-world environment in which we work:First: you need to be a team player. Our success here comes from collaborating with colleagues to create feasible solutions when we are interacting with clients.Second: all the solutions that you recommend to our clients have to be practical rather than academic. You have to integrate what you have been learning and constantly challenge your own assumptions. You need to be able to develop creative thinking skills and discuss complex issues in the workplace from a ‘people perspective’.And finally: if you do not know something, or if you are uncertain about how we do thingshere, please ask!‘We hope you enjoy your time here and we look forward to working with you.’

在线阅读地址：管理英语(新版剑桥实用专业英语)在线阅读

在线听书地址：管理英语(新版剑桥实用专业英语)在线收听

在线购买地址：管理英语(新版剑桥实用专业英语)在线购买

暂无原文赏析，正在全力查找中！

暂无其它内容！

• 作者：墙上的向日葵 发布时间：2020-06-11 17:21:40

  南方周末还是比较有担当的媒体

• 作者：觅谜 发布时间：2006-10-23 14:36:01

  认知疗法的入门书之一！

• 作者：恶魔的步调 发布时间：2015-12-27 09:40:48

  大部分都看过，但还是从头到尾翻了一遍……异化是韩松永远的主题，从人、物件，再到空间，甚至是时间，宇宙任何有形无形发生过没发生过的都能在他笔下进行一场变形之旅。他将陌生化的世界以自身的逻辑拖入日常，然而这样的日常不久也将持续变形，迎来高潮般的喷发。

• 作者：ATTACKERS 发布时间：2010-03-15 16:51:27

  谁能给个PDF下载地址

• 作者：用心棒 发布时间：2017-03-26 20:48:30

  为了《归航》

• 作者：bookbug 发布时间：2014-01-02 19:02:24

  普及音乐和美术常识的小故事，以后可以给女儿读

• 了解柴油机电控喷油技术不可多得的一本好书！

  作者：michael.xiejy 发布时间：2012-11-15 00:18:28

  一个词——全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！全面！

• 乱世枭雄刘寄奴

  作者：绯村拔刀斋 发布时间：2022-08-22 09:22:55

  刘裕生活的时代属于中国历史上最为纷乱动荡的年代之一，在士族高门当政的东晋晚期，刘裕以出身低级士族的一介中下级军官，因时际会，诛桓楚，平卢循，收巴蜀，灭南燕，亡后秦，建立起属于自己的国家，同时既是南朝历史的开创者，也是东晋门阀政治的掘墓人。

  刘裕的形象，我们更关注和熟悉的是战场上无敌统帅以及四方征讨的赫赫武功，但本书还揭示了刘裕的另一个形象，即手腕高超、心狠手辣的政治家。刘裕出身低微，没有自己的后台资源，在他一生的奋斗中，他始终重视吸纳各类人才为己所用，既有自己的宗族，也有和自己一同拼杀的战友，还有投靠过来的曾经的敌人，以及愿意投效自己的士族门阀。刘裕的要求只有一条，即无条件服从自己的领袖地位，遵从这一条件都会给予足够的权力和利益，而敢于蔑视和挑战自己权威的人都会进行惩治甚至诛杀。从京口起兵的那一刻，刘裕心中可能就已经萌发了将已经名存实亡的东晋朝廷取而代之的信念，对于阻碍自己的人，无论是自己曾经的亲密战友刘毅、诸葛长民，抑或是东晋皇族司马遵、司马休之，门阀代表谢混，还是东晋的两位废帝，无一例外的都被刘裕置于死地。刘裕从来不惮于用各种或明或暗、或堂皇或卑劣的手段对待自己的敌人，在其高大伟岸的英雄形象下，隐藏着一个冷酷残忍的枭雄本质。

  对于刘裕北伐的未竟之功，从古至今不知多少人为之扼腕叹息，先不说刘裕的北伐完全是为自己的篡位捞取政治资本，灭亡后秦后即匆匆返回谋取皇位，即便是刘裕想守住北伐成果，面对日益强大的赫连夏和北魏，考虑到南军思乡盼归、漫长的补给线以及并不稳固的后方，几乎是一件不可能的任务。刘裕起兵时已过四十，取得帝位后已近六十，假使他能够年轻二十岁，也许真的可以一统天下，我们也只能脑补一下这个画面。

  «宋武帝传»这本书涵盖了刘裕一生的经历的人与事，还对这段时间重要的人物、事件、时间等，都进行了细致的考异，是一本极其详尽全面的传记。特别是每一章开头和结尾，张老师还写诗引导和总结本章内容，写的很好，记得下次不要再写了。（狗头）