影响力 INFLUENCER: THE POWER TO CHANGE ANYTHING 下载 pdf 电子版 epub 免费 txt 2025

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

Identify a handful of high-leverage behaviors that lead to rapid and profound change. Apply strategies for changing both thoughts and actions. Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

作者简介：

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and AI Switzler

are the leaders of VitalSmarts, an innovator in best practices training products and services that has taught over two million people and worked with more than 300 of the Fortune 500 companies.

Authors' Note

PART 1: The Power to Change Anything

Choose influence over serenity.

1 You're an Influencer

A small group of remarkable leaders and scholars has been quietly changing the world by influencing people's behavior.

2 Find Vital Behaviors

Big problems succumb to changes in just a few behaviors.

3 Change the Way You Change Minds Changing behavior requires changing minds.

PART 2: Make Change Inevitable

The six sources of influence

4 Make the Undesirable Desirable

Personal Motivation Overcome reluctance and resistance by connecting to values.

5 Surpass Your Limits

Personal Ability

New behavior requires new skills. Overinvest in learning how to master skills and emotions.

6 Harness Peer Pressure

Social Motivation

Enlist leaders, partner with opinion leaders, and become an opinion leader yourself.

7 Find Strength in Numbers

Social Ability

Amplify influence through just-in-time teamwork.

8 Design Rewards and Demand Accountability

Structural Motivation

Modestly and intelligently reward early successes. Punish only when necessary.

9 Change the Environment

Structural Ability

Harness the pervasive and invisible power of environment to support new behavior.

10 Become an Influencer

Overdetermine success by implementing multiple sources of influence.

Additional Tools and Resources

Works Cited

Acknowledgments

Index

About the Authors

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When faced with a number of possible options, take care to search for strategies that focus on specific behaviors.

In addition to focusing on behavior, you should give special attention to a handful of high-leverage behaviors.

Discover a few vital behaviors, change those, and problems-no matter their size-topple like a house of cards.

We watched top performers at work, compared them with others who were decent but not quite as good.

Positive deviance techniques:

Start by examining the exact population and the setting you are interested in changing. Next, look for people who should be experiencing the problem but aren't. Then discover the unique behaviors that separate them from the rest.

Given the inherent dangers of watching and concluding on your own, it's essential to immediately follow up your conclusions about cause and effect with a test. Then you must teach your newly discovered vital behaviors to the failed groups and see if the behaviors you chose actually do cause the results you're trying to achieve.

People will attempt to change their behavior if (1) they believe it will be worth it, and (2) they can do what is required.

帮助个人将他们目前不健康的行为与长期价值观相连的最好办法就是不要试图控制他们的思想和行为。你必须你共鸣取代偏见，以问题取代说教。如果你这么做，你就能获得影响力。你一旦不再试图将自己的计划强加于人，就消除了抢夺控制力的战争，就避免了一场关于谁的世界观才是正确的无谓的战争。

书籍介绍

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Book Description

An INFLUENCER motivates others to change.

An INFLUENCER replaces bad behaviors with powerful new skills.

An INFLUENCER makes things happen.

This is what it takes to be an INFLUENCER.

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

* Identify a handful of high-leverage behaviors that lead to rapid and profound change.

* Apply strategies for changing both thoughts and actions.

* Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

Find out at www.influencerbook.com

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

• 作者：蝉 发布时间：2013-12-26 14:34:18

  :

  B84/I433

• 作者：程胖Sir 发布时间：2022-06-16 15:42:37

  内容非常详细，对于混音工作很有帮助！

• 作者：心想事成熊 发布时间：2014-12-12 14:25:02

  中文翻译不好，还是读英文版好些。

• 作者：南天门 发布时间：2013-01-03 16:47:51

  啰嗦，但停全面的。

• 作者：PtCdcdPr 发布时间：2019-02-17 08:57:33

  这是人生第一次读这种书。可能是岁数大了，才能读的进去。这也是为什么这么大岁数了还一事无成吧。作者善用案例增强帮助读者理解，但对于我这种爱看小说的人来说可能就是在拿那些例子当故事读了吧。

• 作者：Joincle 发布时间：2011-12-19 17:44:04

  影响力跟流行病的流行差不多，找到关键行为步骤

• 弄巧成拙

  作者：翁小样 发布时间：2009-05-20 22:44:24

  明明就是想借《影响力》的光，还死不承认。这样的书商真是无耻加可怜，还狡辩个屁！既然跟《影响力》无关，干嘛叫《影响力2》？

  就算是好书，这样的营销方式也让人恶心。内容上，更是无法超越《影响力》。何必如此？

  9.5.20晚写于402

• 真假《影响力》2

  作者：Frankel 发布时间：2008-08-01 00:58:51

  某日在豆瓣上看到了新书：《影响力2》，毫不犹豫的添加为“想读”，因为《影响力》这本书在对人类的误判心理研究方面的地位是怎么赞美都不过分的，以至于查理·芒格(Charlie Munger)读完此书，赠与作者罗伯特·西奥迪尼（Robert Cialdini）一股伯克夏·哈萨维的股票（这一股现价是11.4万美元），以表达自己的敬意（因为伯克夏·哈萨维的股票的每天交易量极低，几乎是有价无市）。

  昨天去季风书店，随手翻了这本《影响力2》，发现是五位作者的联合之作，顿生狐疑。回来后在amazon上查了下，发现这根本不是西奥迪尼写的续集，而是另一本书，英文名叫《Influencer: The Power to Change Anything》，翻译过来应该是《影响者》，而非《影响力》！更诡异的是，此书是2007年9月出版，虽然晚于《影响力》，但也不是什么新书，而中文版的这本《影响者》却是今年7月刚出版，为什么出版社要在此时推出一本过时的讨论影响力的书，并且要伪装成是《影响力》的续集呢？

  无意中在amazon的搜索页面中发现了西奥迪尼的新书《Influence: Science and Practice (5th Edition) 》，我猜测这才应该是真正的《影响力》的续集！此书预计今年8月11日发行，离那本《影响力2》相隔不过一个多月。

  这里我不枉以恶毒的心理来揣测这个故事：

  曾经凭借着《影响力》一书大赚的中国人民大学出版社，因为没有拿到西奥迪尼新书的中文版权，而出版了一本封面与《影响力》及其相似，实则为另一本书的《影响力2》，并刚好赶在西奥迪尼的新书之前出版，以此混淆视听。

  这种手段阴险的地方在于，你即使发现买错了也只能自认倒霉，因为书的封面上的小字赫然写着“全面提升影响力必读的第二本书”，潜台词是“我可没说是西奥迪尼的《影响力》的续集”。这和伪造的“周住”牌洗衣粉、“康师博”方便面属于同门师兄弟，完全把责任推到消费者身上，是充分利用了《影响力》的“影响力”，活学活用了《影响力》提到的“影响力”的方法。我想到了此类伪书的另一个例子是一本叫作《秘密》的书，细节请看这里。

  这书还真是二。

  原文链接：

  http://www.machenlei.com/archives/195