The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases 妙语连珠文案写作 下载 pdf 电子版 epub 免费 txt 2025

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).

The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:

How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations

How to quickly establish a base of knowledge about a case

How to write persuasive case-based essays

How to talk about cases effectively in class

This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.

A vital resources, The Case Study Handbook is a must read for anyone about to tackle the business case.

作者简介：

William Ellet is principal and editor of TrainingMedia Review, a review of business training content and technology for both live and online training. He has more than twelve years' experience teaching students how to read, analyze, and write about business cases in the pre- MBA and MBA programs at Harvard Business School

Introduction

　1 Persuasion, Argument, and the Case Method

　2 What Is a Case?

PART Ⅰ ANALYSIS

　3 How to Analyze a Case

　4 Case Analysis Demonstration

CASE STUDY: "Malaysia in the 1990s (A)"

　5 Problems

CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)"

　6 Decisions

　　CASE STUDY: "General Motors:　Packard Electric Division"

　7 Evaluations

CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division(Abridged)"

PART Ⅱ DISCUSSION

　8 How to Discuss a Case

PART Ⅲ WRITING

9 How toWrite a Case-Based Essay

10 Problem Essays

CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)"

Sample essay

11 Decision Essays

CASE STUDIE S: "General Electric: Major Appliance Business Group (Abridged)" and "Whistler Corporation (A)"

Sample essays

12 Evaluation Essays

Disguised case

Sample essay

PART Ⅳ CASES FOR ANALYSIS AND WRITING

"Allentown Materials Corporation:

The Electronic Products Division (Abridged)"

"General Electric: Major Appliance

Business Group (Abridged)"

"General Motors: Packard Electric Division"

"Malaysia in the 1990s (A)"

"Whistler Corporation (A)"

Acknowledgments

Index

About the Author

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

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If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

• 作者：阿狸呀 发布时间：2022-02-05 15:07:37

  虽然并不想做班主任，但是于老师的文字总能让我迅速安静下来，像听一个温柔从容的阿姨说闲话，声音轻轻柔柔的，那么熨帖，那么让人欢喜。

• 作者：cindy 发布时间：2012-10-28 12:19:21

  扫完重点。虽然对现在的case用不上

• 作者：独燕成春 发布时间：2017-06-04 18:53:47

  翻了一下，又给自己种草了些生活用品，用到现在的护肤品，觉得日货确实做的很出色。p.s.全书200多页，只有8页是推荐男士用品的，所以女人是有多爱买东西

• 作者：静静等待花开 发布时间：2019-07-11 19:47:08

  感觉还是case in point更有用

• 作者：布立吞 发布时间：2017-01-01 02:21:22

  想要摆脱命运的两人，一个凭强大的“天才自我”，寻求着现条件下的最优解，一个不断跳出、质疑、学习并审视。就像相互依附、对抗、缠绕而不断借力生长的两根藤蔓，将对方浓重地刻进了自己生命里。

• 作者：洗净壶的壶颈细 发布时间：2012-10-01 23:42:36

  极为三俗的晚清笔记。想看段子的可以一看。其中关于皇帝如何避孕的那一段看得人蛋疼无比= =

• 当然是选择原谅她

  作者：Jack 发布时间：2017-08-01 20:05:45

• 干货颇多

  作者：完美动物 发布时间：2018-09-29 13:34:59

  强烈力荐！！！一直关注YouCore的公众号，收获颇多。

  市面中这类书籍很多，但这本书更具有实用性。书里抛出了很多概念并给出了方法论，让你时刻感觉自己学到了好多新东西。这本书确实比较系统，从格局、观念、方向、方法，四个层面给出了很多实用的方法论，值得好好研究并应用。强烈艾利给各位~