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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand–centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today′s ever–changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

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书籍介绍

在线阅读本书

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand–centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today′s ever–changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

• 作者：田野坤 发布时间：2024-03-01 21:02:50

  解释不够充分

• 作者：张翔武 发布时间：2012-03-18 22:17:48

  里面很多文章很有意思，算是闲书，培养趣味。马老师说，他去乡村转，有个村子的所有农民都玩家具，家家都有一本《明式家具研究》。

• 作者：小镇摸鱼家 发布时间：2023-11-05 15:20:07

  像是一日长于百年和永别了古利萨雷的结合版，新东西不多，写基督教的部分对于这个级别的作家显得有点幼稚了。全书最精彩的可能是引述的格鲁吉亚小说六人与第七人，多么动人的Грузинская песня

• 作者：Shiraishi 发布时间：2019-12-12 17:41:17

  branding话术工具书+1

• 作者：jpuidpe 发布时间：2014-05-04 00:43:37

  这个系列的封面真难看

• 作者：阁楼上的佳佳 发布时间：2012-06-18 14:27:10

  贱人的自寻烦恼

• 婚前裸体相见太彪悍

  作者：K同学 发布时间：2008-02-03 05:30:48

• 旧时光.

  作者：伤寒 发布时间：2007-12-01 12:01:20

  在学校图书馆的藏书.

  书里写的全是上世纪30-40年代旧上海的旧事.

  因为是期刊合集,不像某写历史文集那么厚重,看得也还舒畅.

  那是一个辉煌的时代也是一个落魄的世道.

  谁说的来着.

  随便一杯酒

  随便的温柔

  洗涤尘缘的污垢

  明明这里就是天堂的缺口