Strategy Maps 下载 pdf 电子版 epub 免费 txt 2025

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

length: (cm)23.6 　　　 　　　　　 　　　　　 width:(cm)16

暂无相关目录，正在全力查找中！

柯普朗

為哈佛商學院教授，論文超過120篇，著書十本，其中包括與大衛•諾頓合著的《平衡計分卡》、與羅賓•庫柏(Robin Cooper)合著的《成本與效應》（Cost & Effect）。他也在全球各地為大企業規畫績效衡量和成本管理系統。他的研究、教學、諮詢和演說重點集中在新的績效評估與衡量系統上，主要是平衡計分卡和作業基礎成本制度。柯普朗得獎無數，包括榮獲美國會計師公會（American Accounting Association）頒發的「傑出教育家獎」及英國特許管理會計師公會（Chartered Institute of Management Accountants）的「會計專業特殊貢獻獎」。他的電子郵件信箱為︰rkaplan@hbs.edu。

大衛•諾頓

為Balanced Scorecard Collaborative公司董事長，這是一家為促進全球進一步瞭解、使用、提升並整合平衡計分卡的專業服務公司。在策略績效管理的領域中，諾頓身兼諮詢顧問、研究者和演說者三種角色。他不但和柯普朗一起開發出平衡計分卡的概念，並合著了《平衡計分卡》一書。他的電子郵件信箱為︰dnorton@bscol.com。

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Strategy Maps在线阅读

在线听书地址：Strategy Maps在线收听

在线购买地址：Strategy Maps在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

Kaplan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

length: (cm)23.6 　　　 　　　　　 　　　　　 width:(cm)16

• 作者：[已注销] 发布时间：2014-01-14 16:43:59

  好失望.....这本书还是太老哩~~~~~

• 作者：Sommerreise 发布时间：2020-07-31 22:19:21

  一星给作品的实用性和小说性。问题有：①作者的学术水平十分垃圾；②翻译不准确；③印刷的色差很大，廉价感十足；④据不完全统计，有错别字的页码有7、20、67、87、155、171、201、221、254、280. ⑤图片遗漏严重，本书的结尾部分让我怀疑自己的书是不是掉页了。（一个疑问，中央编译为啥出这个）

• 作者：一只恐龙 发布时间：2020-02-11 02:45:50

  用来确定方向确实很8错。适合入门者了解个大概，认识些名词。总归对我还是有不少帮助的。

• 作者：礼馨 发布时间：2015-06-03 12:13:31

  泛泛的评论太多，写作方式还是太老套（虽然可以理解），感觉是被逼着写出来的Orz……

• 作者：青空 发布时间：2017-09-05 18:37:26

  94#一般，基本都是对话举栗子，没啥干货，不如好好学敬语

• 作者：常典尔竹箱 发布时间：2020-06-13 18:59:28

  O! M! G! 读它！读它！读它！Kaplan的五本，这本算必读了。很多框架都搭的好好的，至少给后来者省了50%的时间。这种肩膀就是用来站的。

• 翻译的跟一坨屎一样

  作者：一挥 发布时间：2019-08-10 10:16:32

  满怀热情买了这本书，结果第一张都读不下去，我严重怀疑作者懂不懂企业管理，语文考试是否及格，翻译的简直就像一坨屎一样，读一个句子简直能把人累死，这种书怎么也没人检查就出版了，失望透顶，神作被译者毁了！

  例如:“它的保留和增长流程将交付一个无缝的集成管理流程，跨越上述共享目标和奖励的多种项目和服务”。尼玛，还好我有相关经验，勉强能猜出大概意，我敢保证大部分人绝对读不懂，因为从语文角度看句子都不通“…流程交付流程…”，真尼玛是句子嘛！

• 一般人看不懂

  作者：小林酱 发布时间：2016-02-14 13:43:34

  一本好书，虽然翻译差的要死，但不能因此抹黑了好书本身。

  1，本书很难，一则因为战略抽象，二则归功于渣翻译。所以按照我一贯建议，在建立基础知识架构之前，不要读这本书，所以这本书应该排在《战略管理》等基础书之后，在知道什么是波特五力模型之类的东西之前，看不懂。

  2，给5分是因为书籍本身不可磨灭的贡献：把抽象战略层层落地，最终建立起战略中心化组织。这是管理最难的地方，要不然，道理大家都懂，却很少有企业做得到。《战略地图》《平衡计分卡》《战略中心型组织》，学习BSC不可不知的三部曲。