The Culture Code 下载 pdf 电子版 epub 免费 txt 2025

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and overseas. And now, in "The Culture Code," he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In "The Culture Code," Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a newset of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really "are" different, and reveals the hidden clues to understanding us all.

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书籍介绍

Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In "The Culture Code," internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and overseas. And now, in "The Culture Code," he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In "The Culture Code," Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a newset of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really "are" different, and reveals the hidden clues to understanding us all.

• 作者：霡霂 发布时间：2023-08-31 02:26:58

  翻译水平拉胯，错漏百出，不读也罢。非要说些槽点，就译者把它嚼完又汇成几篇“独家”水文，再就中建工买了版权就胡作非为。真就是各怀鬼胎，吃相难堪，学术圈的典中典。

• 作者：智术师 发布时间：2023-08-04 22:08:20

  赫胥黎的随笔书写水准明显逊色于奥威尔。

• 作者：我家大薄荷 发布时间：2019-09-28 11:51:40

  菜谱都不难，做出来挺好吃。合适小白，很喜欢

• 作者：泠豆 发布时间：2017-10-16 07:30:54

  家乡出产的女作家，偶然间读到这部作品，天然的好感。故事流畅性一般，反映出特殊年代的残酷，有一些地方感觉逻辑不通，败笔。场景描写太累赘，读起来不流畅。

• 作者：Ruth 发布时间：2008-10-13 10:38:17

  我们、我们、我们？

• 作者：simon. 发布时间：2021-03-29 17:56:29

  实在懒得读原著了，找了个译本来看，financialisation这个词我要看吐了。

• 比较一下书中关于羊群效应和aigaogao的羊群效应就知道

  作者：hhobo 发布时间：2007-06-27 01:10:57

  比较一下书中关于羊群效应和aigaogao的羊群效应就知道，

  名词概念多而全，但主要以事实罗列，缺少说服人的逻辑和理论，读起来如隔靴搔痒。

• 这本书算是这个系列里写的最差的一本了

  作者：yunmz 发布时间：2009-10-30 13:59:14

  这本书算是这个系列里写的最差的一本了

  作者是搞中文的，而不是研究历史的。文青风格极其严重，缺乏理性分析，字里行间都透着四个字：文人轻佻。如果不是打算搜集齐这套书，建议不要买这本。

  另一本不建议买的是细说秦汉，众手成书，轻重不分，东汉内容基本没讲，三国倒是讲了一大堆，和细说三国严重重复（全拜黎东方的那个不肖弟子所赐。。）。王子今补的内容写的也不是很好，说教味浓，可读性较差。

  写的最好的是细说宋朝，学术性、普及性、可读性都很好，读完以后能有不少收获。细说两晋南北朝也不错。

  给这套书排个序：

  细说宋朝>细说两晋南北朝>黎东方所著的那几本（三国、元、明、清、民国创立）>>细说秦汉>细说隋唐