CONVERSATIONS THAT WIN THE COMPLEX SALE:(ISBN=9780071750905) 下载 pdf 电子版 epub 免费 txt 2025

A groundbreaking twist on a proven technique that guarantees more sales Everyone loves a good story, especially when it's about ...them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to ensure you stand out at every touch point in the sales process. In today's highly competitive world of complex sales, commoditization is one of the greatest dangers. You must differentiate yourself from the competition, or lose out. It's all about customer engagement and, on this point, Riesterer is the master. Rather than sell your own corporate story and brand message, he asserts, you need to tell customers their story--the one where they are the heroes, and they achieve success. Well-told, carefully crafted stories succeed in: Aligning prospects and sale teams around a common vision and cause Engaging customers by creating impact and adding value Differentiating your solutions from those of the competition It's the story that creates the excitement and dominates the decision process. Your product or offering simply delivers on that promise. Power Messaging Sales Solutions explains how to transform your messages into "solutions stories," which play into the storylines of the buyer and what he or she is trying to accomplish. With this groundbreaking book, you have the tools you need to create, deliver, and deploy great sales messages across all selling touch-points to close more sales.

Acknowledgments

Introduction: Messaging Fuels Methodology

PART 1 THE POWER OF CHANGE

　Intentions and Instincts: Why You NeedThis Book

　Overcoming the Status Quo:Your BiggestCompetitor

　Bring a Little Bad News: If You Want Themto Care

PART 2 THE POWER OF STORY

　Everyone Lives in Stories; Even Your Buyers

　Finding Your Story: The Value Wedge.

　Building Your. Story: Power Positions

　You Phrasing: Creating Engagement

　and Ownership

　The Hero Model: Play the Right Part

　……

PART 3 YOUR POWER MESSAGE

Index

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编辑推荐

    Using POWER MESSAGING to  Create More

Opportunities,Differentiate Your Solutions,and Close More Deals

书籍介绍

A groundbreaking twist on a proven technique that guarantees more sales Everyone loves a good story, especially when it's about ...them. In Power Messaging Sales Solution, sales guru Tim Riesterer provides a proven new methodology for engaging your client through compelling storytelling to ensure you stand out at every touch point in the sales process. In today's highly competitive world of complex sales, commoditization is one of the greatest dangers. You must differentiate yourself from the competition, or lose out. It's all about customer engagement and, on this point, Riesterer is the master. Rather than sell your own corporate story and brand message, he asserts, you need to tell customers their story--the one where they are the heroes, and they achieve success. Well-told, carefully crafted stories succeed in: Aligning prospects and sale teams around a common vision and cause Engaging customers by creating impact and adding value Differentiating your solutions from those of the competition It's the story that creates the excitement and dominates the decision process. Your product or offering simply delivers on that promise. Power Messaging Sales Solutions explains how to transform your messages into "solutions stories," which play into the storylines of the buyer and what he or she is trying to accomplish. With this groundbreaking book, you have the tools you need to create, deliver, and deploy great sales messages across all selling touch-points to close more sales.

• 作者：xiejava 发布时间：2022-07-30 09:37:37

  女儿八年级课外读物，为了与她有共同语言，争取把她的课外读物都读一遍。本书介绍的是90年代中国长征运载火箭第一次发射美国卫星的故事，属于纪实的报告文学。30多年过去了，中国的航天事业有了长足的进步，探月工程、载人飞船、空间站，这一切都是前辈们的积累和后辈们的努力。我们的故事是星辰大海，致敬航天人!

• 作者：秃头强人 发布时间：2019-06-18 09:15:31

  读不懂，可是我不敢打低分

• 作者：不知。 发布时间：2020-07-14 13:11:37

  蓝色生死恋中比较简单的了

• 作者：laoar 发布时间：2023-12-15 12:28:09

  书名很有迷惑性，副标题更具有欺骗性，给人一种系统性讲稿的感觉，实则是一些散乱文章的集合。

• 作者：小米=qdmimi 发布时间：2015-12-29 08:45:05

  歌词就是歌词 愣充大尾巴狼不好

• 作者：大时 发布时间：2019-05-21 20:00:04

  前面一百多页一扫而过，后面读的就慢了，对实验设计方法有了进一步了解。值得一提的是附录b里统计学例子简洁扼要，条理清晰，把之前看的统计梳理了一遍，非常好

• 難道真是「非常之人，能成非常之事」？

  作者：Miski 发布时间：2006-05-24 15:48:34

• 伟大而充满了爱的观鸟先驱奥杜邦先生

  作者：frieda 发布时间：2021-05-21 15:24:30

  伟大而充满了爱的观鸟先驱奥杜邦先生

  文艺复兴以前，神的画像都是僵硬的、虚假的，就像在电线杆子上捏泥巴雕塑出来的东西。文艺复兴运动使绘画上的形象如真人一样活了过来，他们柔软、弯曲、拥有了生动的表情，当然也有了他们在做的事情和正爆发的情绪。

  本书的主人公奥杜邦作为一个鸟类研究的先驱者，简直就是为鸟类做了一件类似于文艺复兴的伟大的改革。

  在他为观鸟和记录奉献终生之前，对人类来说，鸟类和其他的动物、山石、草木一样，简直都是死的，都是毫无灵魂、没有行为地被记录在纸上，印刷在书本上。奥杜邦的鸟类绘画记录则彻底颠覆了这个观念。

  这本书用漫画的形式展现了奥杜邦先生的一生。他是如何排除万难、置自身安全于不顾地观察和记录鸟类的形象、种类和行为，又是如何力排众议地在当时的科研和出版界为鸟类正名，使自己的著作得以出版和流传，得以造福后世无数的研究者。

  读完书就会发现：意识到鸟的鲜活、记录鸟的生动神态、为鸟类研究奉献的来源都是奥杜邦先生对鸟类的热爱。这份爱使他产生了冲破固有观念的宽容和勇气，也给了他坚持下去的毅力和行动力。

  作为业余爱好研究鸟的爱好者，这本书很有价值。除了了解早期研究者观鸟的方式和经历之外，更有某种朝圣之意，也很能和早期的先驱产生对于鸟类的爱的共鸣。除此之外，由于书中采用了生动有趣的漫画形式，我认为也很适合青少年来阅读，有很强的科普和引导意义。