Microeconomics for MBAs 下载 pdf 电子版 epub 免费 txt 2025

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

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书籍介绍

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. The accompanying DVD contains modules of Professor McKenzie talking informally with students, and elucidates complex lines of argument as well as acting as a revision aid. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

• 作者：满纸烟岚 发布时间：2017-12-27 19:09:07

  将近六百页的厚度，描写的只是一个瞬间。

• 作者：繁体• 随安 发布时间：2015-03-24 11:20:53

  有些句子不错 但感觉这种书就是来捞钱的~作者是假几米是什么意思

• 作者：mumu 发布时间：2022-04-30 08:14:58

  适合数据流，不适合我。

• 作者：聪木夫妻 发布时间：2014-02-17 16:11:30

  找错书了，其实这本也不错

• 作者：明会 发布时间：2024-03-23 21:29:25

  不好看的书有点好看。

• 作者：Cathy 发布时间：2020-03-06 12:36:18

  商战+营销，非常nice的一本书。

• 个人浅显对比

  作者：望月云开 发布时间：2017-03-13 01:15:52

  电视剧看了2/3左右吧，倒是书先看完了。

  书中的田佩芝好赌拜金，但是应对范、 洪等人的时候，为着赌债找出路的时候也是有一点盘算过的，初时偏离家庭也是有成全自己对于锦衣华服的爱好的原因的。电视剧里的她似乎更多的只是为赌债越陷越深，面对各路男人们也更多的强调她的身不由己，我内心其实是拒绝的这种心理。

  魏端本在书中是个会敲敲自己的小算盘，搞一点油水来贴补家用的小公务员，而办公出差不能回家过夜也会托人给太太送来广橘和家书。电视剧里的他是个知道上司挪用公款会惊慌失措到走路都摔倒的老实人，上司给了一点“分红”更是不敢也为着那些等着赈灾款的百姓们所以不愿收的，更不像书中会因为太少而生气了。

  袁三小姐在书中出场不多，开局收场都要了一支口红，人物有点精明厉害的意思，可惜还是有点太单薄，没有戏份，好像整书里没有来路没有归处一样。电视剧里的她倒是圆满了，是女主的好友，一直在这迷梦中清醒着，一直要帮助女主远离交际场的污水，后来好像还参了军？！

  书中也有点比电视剧不足的地方，比如很多梭哈牌局牌面的记叙，比如重要人物朱四奶奶最后死在家里，我竟没看懂是自杀？他杀？谁杀的？为什么杀的？相比之下剧中朱四奶奶也由着演员的好演技让人更加印象深刻。当然好的地方也很多，比如田第一次偷钱时心理活动和偷钱后的行为真的描写的特别好，看着也很真实也有代入感。比如范潦倒时家中吴嫂为他打算又帮着他摆脱要分钱的女友，而后不久范所剩钱财被田席卷重回家中时却发现本来说要为自己看家的吴嫂已将钥匙交给邻居保管而自己家中连锅碗也不剩了的对比。

  电视剧对书改动最大的地方应该是把袁三小姐，东方曼丽两人的戏份加到几乎与女主同等了，同样的起点，渐行渐远的人生路，三人的不断对比让剧更活更深刻。

  看书的起因是电视剧，看电视剧的起因是。。。旗袍美人！尤其陈好随着人物形象的转变越来越艳的旗袍和妆容以及情态不能更美了好吗！

• 西蒙娜•韦伊：在生命的重负中寻找真理

  作者：严杰夫 发布时间：2014-08-21 09:00:49