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Is Your Company EMPOWERED for Success?

You know it’s happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important—how can you lead them?

We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now come to the table armed with more data and access than ever before, and in many cases, your company is overmatched.

In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.

The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these solutions.

Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:

Statistical analysis of the 16% of customers who account for 80% of the online influence The four-step IDEA process to transform customer-facing service, marketing, and mobile applications A tool to score HERO projects on value and effort, to offer guidance on which projects to support The HERO index: A scorecard of the industries and departments with the most—and the fewest—HEROes Roadmaps for collaboration systems that stimulate and support HERO innovation The game plan for IT’s new role as a key partner in technology ideas throughout the company Dozens of case studies and examples from firms in every industry, from retail to business services Armed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it’s your choice. Empowered will help you make the right decision.

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书籍介绍

Is Your Company EMPOWERED for Success?

You know it’s happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important—how can you lead them?

We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now come to the table armed with more data and access than ever before, and in many cases, your company is overmatched.

In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.

The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these solutions.

Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:

Statistical analysis of the 16% of customers who account for 80% of the online influence The four-step IDEA process to transform customer-facing service, marketing, and mobile applications A tool to score HERO projects on value and effort, to offer guidance on which projects to support The HERO index: A scorecard of the industries and departments with the most—and the fewest—HEROes Roadmaps for collaboration systems that stimulate and support HERO innovation The game plan for IT’s new role as a key partner in technology ideas throughout the company Dozens of case studies and examples from firms in every industry, from retail to business services Armed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it’s your choice. Empowered will help you make the right decision.

• 作者：夜空の彼方 发布时间：2020-02-14 23:51:33

  断断续续读了五年，经过自己的不懈努力，终于在疫情隔离期间，成功抵制住了wow、手机、steam和追剧的诱惑，原原本本、认认真真地读完了.....一半。感觉全书的每一页都发人深思，闪烁着研究者智慧的光辉，特别是自己有了小孩之后，越发能体会到这本书的意义所在。绝对是一本毕其一生都要读完的好书。

• 作者：梦之殇 发布时间：2022-11-26 19:01:43

  个别语篇比较难，但是可以做的。还是一本比较不错的完型填空。

• 作者：凝柠 发布时间：2023-05-19 23:01:07

  四星半，如果用红楼理论的著作来框定这本书，显然是比较浅的，这本书主要梳理了红楼的结构，人物，关键剧情。它难能可贵的一点不在于深度，而在于扎实。作者认真的梳理了《红楼梦》前80回发生的时间，重点事件，人物的具体行为对比，甚至是在回目里出现最多的单字，这不是深刻的考据却都是实实在在的阅读梳理。而且术后有很多延伸的问题。真的可以打开。阅读的深度和广度。这些问题即使是大人看了可能也要挠头，但我认为文学就是如此，不一定为一个答案，而是能唤醒心灵。

• 作者：APTX-4869 发布时间：2021-01-02 00:59:06

  结课了

• 作者：ysjkdq 发布时间：2016-04-19 17:23:41

  要是每本经典大部头都配有这样一本傻瓜书，那该多好！

• 作者：小米=qdmimi 发布时间：2012-09-04 00:18:40

  比较意外滴架构，本以为催眠是大噱头，结果颇有些往社会派和冷硬去的架势，而且十分有拼贴感，比较强大之处是最后一番格式化的肉搏之后还真就收住了……

• 一本借着热门关键词的 封面党

  作者：困倦 发布时间：2009-12-07 23:40:43

  封面设计真不错！

  东拉西扯 血型 生肖 星座 什么 都跟所谓“性格”挂上点关系；

  只有在开始有一点（3页）左右与九型人格相关的东西；

  回想起上学那会被迫交论文的时代了。。。

  ctrl-c ctrl-v也太过火了

• 读书笔记摘录：窥探别人成长一二 提升自身 足矣！

  作者：盗墓不掘金 发布时间：2020-04-16 18:48:59