Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work 为何忠诚很重要 下载 pdf 电子版 epub 免费 txt 2025

For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve been told that all this is good.　　

But it’s not good.　　

Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.　　

Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power in your personal and professional life.　　

Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com, the ultimate loyalty assessment tool.　　

The LoyaltyAdvisor is the product of a global, comprehensive research effort to identify the loyalties most important to our success and happiness. 　　

On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness, and benchmarks your relationship style and loyalty level vis-à-vis the top 15% of individuals in life satisfaction. Even more, LoyaltyAdvisor allows your friends and associates to assess your loyalty, providing you with objective, confidential third party feedback.　　

The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper, truer loyalties in every area of your life.

Prelace

Chapter 1: The Why of Loyalty

Chapter 2: Know Yourself

Chapter 3: Building Loyal Relationships

Chapter 4: The Economics of Loyalty

Chapter 5: Toxic Loyalty

Chapter 6: Faith and Loyalty

Chapter 7: Teaching Loyaky

Chapter 8: A Loyal Society

Chapter 9: Enlightened Loyalty

Appendix

References

Acknowledgments

Index

About the Authors

Timothy Keiningham and Lerzan Aksoy are two of the world’s most highly acclaimed loyalty experts. Tim is global chief strategy officer at Ipsos Loyalty, one of the world’s largest market research firms. Lerzan is associate professor at Fordham Universit

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书籍介绍

For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve been told that all this is good.

But it’s not good.

Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.

Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power in your personal and professional life.

Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com, the ultimate loyalty assessment tool.

The LoyaltyAdvisor is the product of a global, comprehensive research effort to identify the loyalties most important to our success and happiness.

On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness, and benchmarks your relationship style and loyalty level vis-à-vis the top 15% of individuals in life satisfaction. Even more, LoyaltyAdvisor allows your friends and associates to assess your loyalty, providing you with objective, confidential third party feedback.

The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper, truer loyalties in every area of your life.

• 作者：Miracable 发布时间：2022-03-02 20:38:37

  知识面很齐全也很广

  但是也很枯燥

  泛泛而读

• 作者：Douglas 发布时间：2022-03-04 01:19:42

  大众普及读物

• 作者：louisbaby 发布时间：2018-01-07 00:19:15

  简单明了的告诉了我们理财的方法，花费清单，购物清单，财务计划，那就一样一样做

• 作者：陈大力 发布时间：2014-08-30 13:45:23

  五星给独特的视角，没有腻歪的普遍价值观和粉饰的道德，多次为揭露得如此透彻的恶意感到吃惊，同时暗爽。凯文渐渐弄不明白犯下罪恶的原因，我也越来越不明白装作一个老好人有什么意义。借由伊娃的口吐出了深藏在心里太黑暗而不敢吐的槽，也多亏了凯文，知道了这种刻薄吐槽的优越感其实也愚蠢透顶。不管多么叛逆冷静，凯文毕竟还是孩子，与母亲心心相惜的抗争程度，是无法应付接下来成人监狱的世界的。愚蠢的富兰克林，直到死那一刻都无法不自欺欺人。而小西莉亚，恰好可悲的分配到凯文没有的那些个片段基因。电影卡司完全符合我的想象，充满期待。

• 作者：朕心甚累jtr 发布时间：2022-02-23 23:54:11

  最近在用中公教材复习公务员考试。借这个词条标记一下进度。言语理解的题目相对来说正确率还可以。目前除了“句法”这块儿比较薄弱，其他都还好。

• 作者：宝不贝 发布时间：2023-10-23 12:42:47

  方方的这本书，理论与实践的完美结合。去过实地，再结合书的内容，能较大提升对照明的理解。推荐阅读。

• 无事易生非

  作者：溪奔 发布时间：2015-06-18 12:11:24

  主人公彼乔林是一位贵族青年军官，他穿衣讲究体态优雅容貌吸引人。他机智、犀利、坚韧又毒舌。在年轻时他相信自己肯定负有崇高的使命，心灵里充满了使不完的力量，但就是不知道这使命到底是什么。找不到方向的彼乔林沉溺于空虚而卑劣的情欲之中，经过长期“历练”之后，他已成为老手。他内心在情欲的熔炉中锻炼得像铁一样冷酷和坚硬。

  他对人性有自己的洞见，看穿了上流人的庸俗、装腔作势和虚伪，他对常人追求的名誉、财富和爱情并不感冒。他对自己的内心也有剖析，但就不知道也不想去改变这种现状。他一边在社会中“作恶”一边对“作恶”审视和反省，这一种复杂的二元性格反映出他是一个复杂的“圆形人物“。他很坏也不很坏，一个优雅的坏蛋。

  当他在五峰城遇到他不太喜欢的做作的以前战友格鲁什尼茨基和格鲁什尼茨基爱的公爵小姐。他并不爱公爵小姐，却仍然去追求她。不是因为想占有她也不是嫉妒格鲁什尼茨基，而是他的内心空虚导致的。他就想图一乐，让周围的人听他摆布以满足他的“自尊心”。多了一个仇敌，他的内心反而高兴，因为这样他可以经常保持警觉，捕捉对手每一个目光和琢磨每一句话的含义，看出对手计策后假装受骗再去粉碎他们的阴谋。当他要与格鲁什尼茨基决斗时没有什么担心，只是想“死就死吧，对于世界来说损失不大，况且我自己也活得够无聊的。”打死对手后，他的副手惊恐万分，他像没事人似的说“一出喜剧结束了。”他对生活对生命已经如此冷漠。他对待人生好似在玩一场游戏在做一个梦。

  他吸引女性的外表以及他对女性内心弱点的了解让他并不难找到和控制女伴。老道的他并不珍视感情，他害怕结婚，不愿承担责任。他认为结婚就没有了爱情，他只想逍遥自在。他无论是和维拉还是和公爵小姐交往，他病态地很享受地折磨她们，这不仅伤害了对方最后也伤害了自己，不断让自己在邪恶的深渊中更深一层。

  为什么会出现彼乔林这样的“多余人“呢？首先他处在贵族阶级，能够得到良好的教育并受到西方思潮的冲击。他们认同新文化却本身无能力去实践。他们生活优渥不愁衣食，有闲工夫去做“精神贵族”。很难想象一位为生计发愁的人会研究“上层建筑”。另一个重要原因是，1825年，十月党人起义遭到镇压，俄国进入高压的政策时期。被迫害的“新思维”们噤若寒蝉，这些有实力的人无处发挥自己的才华也无法改变社会现状，于是只能在玩世不恭中虚度光阴。

  “多余人”更是这个时代部分大学生的写照，沉迷于空虚的交游、电子游戏的虚拟世界、虚情假意的爱情游戏中。同时随着泛娱乐化和泛商品化，我们更加容易迷失在集体的无意识狂欢里。伴随着致幻性的图像、声音和欲望将自己置于美妙的天鹅绒监狱之中,或者是“单纯”地沉迷于感官的享受中。“是廉价的幸福还是昂贵的痛苦”已经有了“标准答案”。这与八十年代有激情有理想奋发的大学生有巨大差别，这更是两个时代的差别。但是不管怎么说，目标和理想是一个人的事！

• 用教育来构建一个我所期待的社会

  作者：Wings 发布时间：2021-10-15 22:49:55

  这是校长在听完一节我的课后，借阅给我的书。

  他说希望我能成为一个有教育情怀的人，在我的课上看到了这样的影子。

  在看完这本书后，我回想起了校长在管理工作上的举措，也同样有着书里的映射。

  敢想的人从不少，而敢做的人从不多。

  李希贵校长却在很多年前就已经成为了一个敢想敢做的人。

  所以读着这本自传，心里充满钦佩。

  这些年的从教生涯加上不断的阅读教育、心理方面的书籍，慢慢形成了自己的教育风格和理念，很庆幸很多想法与李希贵校长不谋而合。

  教师的严厉与压迫感，自然会让学生害怕，考试成绩通常会更好（当然这还是要老师本身专业过硬）。

  我注定不是那种类型的教师，在我心里一直相信教师和学生是平等的，我并不希望学生害怕我而不敢亲近我。但我能提供他们需要的东西，所以他们会喜欢我，也就喜欢上了这门学科。

  学生需要什么呢？

  可能有很多，但在我看来最重要的是尊重与知识的广度。

  当你愿意蹲下来与他们沟通时，他们愿意亲近你、相信你；

  当你业务能力足够说服他们时，他们不会因为不怕你而不尊重你。

  当然，这本书也让我更加坚定了自己的职业生涯该有怎样的目标。

  无论在怎样的岗位，从事怎样的工作，都应该继续扎根课堂，用教育本身来构建一个我所期待的社会。