Marketing for Dummies 下载 pdf 电子版 epub 免费 txt 2025

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, "Marketing For Dummies, 3rd Edition, " helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from "Marketing For Dummies, 3rd Edition."

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书籍介绍

Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, "Marketing For Dummies, 3rd Edition, " helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from "Marketing For Dummies, 3rd Edition."

• 作者：妮子 发布时间：2010-06-18 11:45:25

  不错

• 作者：华之敖 发布时间：2018-05-02 14:39:12

  记得WPSU说过这样一句：现在美国有三个党派了：共和党，民主党，以及“暗钱党”。这是细细追索暗钱踪迹的《金钱暗流》的影响。它把几个极少数的富翁如何通过斥巨资暗中将政治把玩于股掌讲述得淋漓尽致。简·迈耶此举实在是绝！如果没有这本书我们还不知道，竟有这样一批富豪，他们的触角像章鱼一样，蔓延到智库、学术机构、媒体、慈善等各个角落。触目惊心。

• 作者：甜小糖 发布时间：2009-03-08 20:04:25

  和梧桐树一起淘来的书，喜欢得不得了。购于08年10月12日

• 作者：有之 发布时间：2022-11-20 22:25:13

  在当前几种《晏子春秋》译注本中是相比较好的一种。

• 作者：Dramatic. 发布时间：2019-06-14 23:09:15

  翻译的和屎一样

• 作者：[已注销] 发布时间：2010-12-30 14:13:45

  祝我有所收获吧。

• 入门级

  作者：Mr.market 发布时间：2011-05-23 09:23:53

  六点多就起床了，睡不着。躺着客厅里把这本书看完。

  我给的评价是入门级。那些摸索中的投资人可以通过快速翻阅这本书获得一些启发。但绝不是像书名那样，是给专业投资者看的。

  就深度来说，还到不了专业投资者的层次。

  感兴趣的，可以搜索一下王成的相关研究报告看看。

• 《山海经》：神话故事中的女性形象之美及对后世的意义

  作者：梦幻闻书香 发布时间：2020-04-09 14:25:58